Lucian Web Service

Screencasting Checklist: How to Record Like A Pro

May 16, 2012 By admin Leave a Comment

In the Online education marketplace, quality rises to the top. You want to know how courses with massive enrollments happen? Well, people aren’t fools. Nobody buys lemons anymore. To have thousands of students enrolled in your course, it has to be REALLY good – that means easy to listen to, easy to follow, and easy enough to watch for hours. And how do you do that for technical training? Quality screencasting is the currency of the realm for pretty much every technology training, so you’d better be sure you’re creating the best recordings possible

Filed Under: Affiliate programs, Blog, Continuing Education, Facebook, Marketing, People, Search, SEO, Services, Trade, Training, Twitter, Video, Web Design Tagged With: continuing education, desktop, Facebook, goals, hacking, Marketing, services, Twitter

Self-Learning: The New Master’s Degree [Infographic]

May 15, 2012 By admin Leave a Comment

More and more people are starting to get tired of paying up to 50,000 dollars a year for a quality education. Employers are starting to stop caring about degrees. All they care about now is skills, skills, skills! After all, what’s the use of learning (and paying for) philosophy in college if all you want is to be a programmer? Fortunately for you, there are many ways available online or offline where you skip paying high fees for a teacher, and you just teach yourself everything you need to know to get a job. Or, if you already have one, maybe you could use a new skill or two without classes 5 days a week

Filed Under: Blog, Continuing Education, Facebook, Marketing, People, Search, SEO, Services, Twitter, Video, Web Design Tagged With: college-if-all, continuing education, employers, Facebook, fortunately, infographics, learning, masters, Search, SEO, Twitter

Intern Life – Introducing Linos Owusu-Asare!

May 12, 2012 By admin Leave a Comment

Before We Get Started…… I just want to provide you all with a quick background of myself (my mother taught me good introductions go a long way!) My name is Linos Owusu-Asare, my family originates from Ghana (in a city you may have not heard of called Kumasi) but I lived in England (in another city you may have not heard of called London J ) my entire pre-adult life, before coming to Philadelphia to study at Penn (go Quakers!) for my undergrad degree. I would say that I am a pretty diverse person (how many people do you know can realistically fit three continents into their introductory sentence?!) and I have been given the great opportunity this summer to intern at Udemy. Their mission for the future of online education, the passion they have for their work, and the great community they have with each other are just three of the reasons why I am privileged to be working with Udemy and their staff to help change the online education space, one user at a time! If you want to get in further contact with me, feel free to e-mail me linos@udemy.com, or find me on Facebook/Skype/all over the internet Day 1 – Home @ the Ud House (5/10) First official day on the job. (Side note: Came in yesterday even though I was due to start tomorrow, just because I was so excited to meet the team. Further side note: After meeting the team that excitement was definitely warranted!).

Filed Under: Affiliate programs, Blog, Continuing Education, Facebook, Marketing, People, Search, SEO, Services, Twitter, Video, Web Design Tagged With: city, continuing education, family, house, london, online, People, summer, Twitter, udemy

Instructor Tip of the Week: Hacking Studio Quality Audio

April 30, 2012 By admin Leave a Comment

You’ve heard it in videos before: audio that sounds like it was recorded on the back of a pickup truck going through a tunnel: full of echos, crackling “S”’s, background noise, and hollow voices. But the solution doesn’t require thousands of dollars in expensive equipment or buying time at a studio. In fact, you can get professional quality audio with just a hundred bucks and some creativity. Here’s how: It all starts with the microphone, that magical device designed to capture sounds, and are often too successful. The trick is to find a mic that has a Cardioid or hypercardioid pattern. Cardioid patterns only pick up the sounds from right in front of the mic, rather than the entire room, so it doesn’t sound like you’re in an open area, even if you are.

Filed Under: Affiliate programs, Blog, Continuing Education, Facebook, Marketing, People, Search, SEO, Services, Twitter, Video, Web Design Tagged With: arctic, blue, cardioid, Facebook, house, like-it-was, love, Search, though-the-blue, Video, yeti-microphone

Buzz Master: Miguel Hernandez hits 100 users in 48 hrs with new course. Learn how he did it.

April 18, 2012 By admin Leave a Comment

Miguel Hernandez, Udemy instructor and CEO of Grumo Media, had 100 subscribers to his new course, How to Make Money Online Teaching What you Love, within 48 hours! Here’s how he did it: “As soon as I finished my course, How to Make Money Online Teaching What you Love, I decided to test the theory of providing incentives to users and creating a sense urgency. This is the first time I’ve used this approach, and my experience has validated that it works. Basically, I used the same techniques that Groupon uses. Through my classes and business contacts I collected student e-mails, facebook, twitter etc. But the FIRST people I reached out to were the students enrolled in my other courses. As soon as I finished the course: I made a course announcement to all the people taking my demo video course and sent an email to 500 people on my email list. I told them “Because you’re an existing student I’ll give you a really juicy discount of 75% off,AND it’s a limited time offer AND there’s only 100 left.” That really enticed people to go out and get the course.

Filed Under: Affiliate programs, Blog, Business, Facebook, Marketing, People, Search, SEO, Services, Social Media, Twitter, Video, Web Design Tagged With: Facebook, featured articles, Marketing, media, money-online, People, Search, Twitter

Make A Website That Emphasizes Legitimate SEO Tactics

April 16, 2012 By admin Leave a Comment

Creating a website that offers value to the reader is very important. Your website should offer great content that others will want to link to and share. However, it can be hard to get your site viewed by a lot of people unless you are aware of how to implement SEO. Just make sure that you make a website that uses legitimate SEO tactics to get your page higher in the search engine results. Use Natural Content Don’t try to stuff keywords into your text. Keyword stuffing is going to make your content look unnatural to the reader. It will also be something that would cause a person to avoid visiting your site in the future

Filed Under: Marketing, SEO Tagged With: advertising, article, continuing education, Facebook, health, ranking, Search, SEO, services

The SEO Road Map to Success (Part 3) – A SEO-News Exclusive Article

April 12, 2012 By admin Leave a Comment

In part 2 of our series about SEO best practices we discussed optimizing the different types and format of content that you might be using on your website. We talked about crawl and indexation issues. We touched a little on issues related specifically to domain names and we explored the strategy behind planning the architecture of information found within your website. Let’s continue with part 3, the final piece to the SEO best practice puzzle. KEYWORDS On-page Targeting Carefully choose a keyword to target for each of your web pages. Do not target a keyword simply based on search volume.

Filed Under: Marketing, SEO Tagged With: content, count, featured, People, positioning, series, Twitter, Web Design

The SEO Road Map to Success (Part 2) – A SPN Exclusive Article

April 10, 2012 By admin Leave a Comment

In Part 1 of our series about SEO best practices we discussed maintaining correct source code standards. We talked about CSS, AJAX, ALT attributes, Page file size, JavaScript, and Meta tags. Now we’re going to delve even deeper and talk about some of the often overlooked elements within a website as it relates to search engine optimization. CONTENT Flash Search engines cannot read the contents of a Flash file. They can’t see if there is any text in the Flash movie or what that text might say. If you use Flash on your page, make certain to include lots of descriptive text in close proximity to where the Flash is displayed in your page layout.

Filed Under: Marketing, SEO Tagged With: css, event, Facebook, featured, flash, ranking, seo best practices, social networking, url

Google Ranking Factors – Which One is the Most Important? — A SPN Exclusive Article

April 8, 2012 By admin Leave a Comment

SEO directions from Google can be a complete minefield for the honest webmaster. On the one hand, Google suggests you optimize your site for their search engine, but if you optimize too much you may draw a devastating penalty which can wipe out all your good work and rankings overnight. If you can say Panda without grimacing, maybe you’re on the right track when it comes to pleasing Google. Most webmasters want to get it right when it comes to pleasing all the search engines and not just Google. They want the right factors to come into play when their site is being ranked. However, in their enthusiasm, many webmasters face another obstacle. Can You Have Too Much SEO

Filed Under: Marketing, SEO Tagged With: Business, copyright, gifts, guides, online, ranking, Search, SEO, Social Media, Web Design

Reader Rescue : How Do I Convince an SEO Client to Start from Scratch?

April 8, 2012 By admin Leave a Comment

Hello Kalena, I don’t know if you remember me or not from last year, but I’m a graduate of Search Engine College and I’ve now launched my own SEO business, though it’s going very slow, just out of the gate. Great potential in my small town within Colorado USA, but still trying to gain momentum being a new business. Anyway, here’s my dilemma and subsequent question. Recently when talking with a potential client, he informed me that he wanted to give one my business cards to his wife. He said she would definitely contact me regarding her own website which is in need of SEO. He was right, she did contact me and I met with her for an initial visit to discuss matters. I’m not quite sure how to break it to her that she might be better just scrapping her site and starting over! On her site I’ve found aspx, iframes, javascript, tables, nested tables, php, hidden items as well as excessive and duplicate code bloat on every single page, which I think is due to a .dll pulling from another site for her search field feature! Please help, because her husband is the executive director of another company in our town who could be a potential huge client for me. I don’t want to offend her and be the recipient of a trickle effect for lost work. I typically don’t divulge my clients or the issues involved, but this case requires professional input and therefore I must provide you the info: http://www.clientsite.com [Actual URL hidden for privacy reasons]. My suggestion would be to design a new, optimized site using WordPress and then use a robot.txt file for her Products page and only have the search field on that page since she has over 800 products, am I right? How would you handle this client tactfully and would you use the same remedy?