You’ve seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you don’t, you’re not alone. Most marketers are still boggled when it comes to using Twitter in their promotíon efforts. The main reason is because marketers don’t realize the sheer ingenuity of our favorite microblog’s 140-character limit communication. The reality is that the internet is information overload for most people. The genius of Twitter is that communication is forced into small chunks of information which most people can willingly digest. Presented with the option, people are more inclined to read a sentence or two as opposed to a long, involved blog entry or email! In this article, I will demonstrate how Twitter can not only be used by your business for marketing purposes, but also for customer service, product development, free publicity, and valuable access to experts!

Twitter for Marketing

If marketing entails everything you do to place your product or service in the hands of potential customers, including all communication, relationship building, and brand recognition – Twitter makes it instant.

For this reason, it is the perfect social networking platform for announcing sales, specials, and promotions. Many larger companies, such as Dell, have a Twitter account to announce sales as soon as they become available. As a small business owner, you can harness the power of Twitter this way too!

If you can get hundreds, or even thousands of people interested in your niche to follow your company’s tweets, you have a targeted líst of prospects at your fingertips. Simply tweet a brief detail or two about the special, and include your link. It’s that simple!

A líst of businesses on Twitter:

As a marketer, you know that the speed at which you can get your message out to your potential clients before your competition can reach them essentially determines your success. Twitter affords marketers the advantage of communicating with thousands of new prospects at the speed of light, and allows them to see your offer in real time.

Twitter for Customer Service

Many companies are designating human resources and time exclusively to enhance their customer service via social networking. Companies can find out the challenges, questions, and troubles that their clients are facing by reading their tweets to others.

Customer service representatives or public relations liaisons can immediately resolve any problems by engaging themselves in the conversation. Customer service representatives who engage their clientele via Twitter improve their company’s transparency, and show that they not only are concerned about their customers, but they also care about their brand.

Twitter for Product Development

Twitter can be used as an instant survey tool for product development. You can simply ask the likes and dislikes of others with a simple tweet and can incorporate or improve your current products or services.

It’s catching on. In fact, software development corporation Eclipse is working on a Twitter plug-in called Twitterclipse, which will tweet announcements, findings and questions within their development team. It is faster and more convenient than email, and also avails an RSS feed for posting their development updates within the Eclipse website.

Twitter for Free Publicity and Brand Awareness

As you know, free publicity is priceless – and it can be difficult for a small business to get access to the media. Companies regularly pay millions of dollars to imprint their brand in the minds of prospective clients.

With Twitter’s personalization features you can place your brand or company logo on your Twitter page. Because of the viral nature of Twitter, traffic and publicity comes for free.

People will associate your Tweets with your company, and their trust will grow in your products and services.

Twitter Gives You Access to Important People

No other media gives you direct access to leaders in your market like the internet does. Twitter gives you personal access to leaders and mentors that you have only ever dreamt of connecting with.

I bet you didn’t think you would ever get the chance to be 1-on-1 with Brian Tracy on Twitter, right?

Editor’s Note: Several Twitter related sites provide a means to identify Twitter users in your geographical area or relevant to your business:

Simply follow them, and open up the channels of communication with your tweets! The leaders of your field impart valuable knowledge that you can apply to your online business, and can be a great source of free marketing tips.

Improve Every Aspect Of Your Business With Twitter!

Twitter is extremely simple, but this fact also adds to its versatility. You may not realize the effect of Twitter on your business when your followers are at a single digit – but just imagine the scope of your business reaching tens of thousands of followers! Many online businesses are using Twitter now… what are you waitíng for?

About The Author
Abe Cherian is the founder and CEO of, an online advertising network and a subsidiary of Multiple Stream Media.