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“An army of mobile photographers is waiting to document your event – here’s why you shouldn’t say no, and you shouldn’t just leave them to it.
London’s Royal Opera House currently has 372 Instagram images attached to it by way of a #royaloperahouse hashtag. Another 816 Instagram users have specifically tagged their posts with the words ‘Somerset House’ and almost 500 have left the equivalent of a mobile calling cards by geo-tagging pictures to the Royal Opera House’s foursquare location in the past month alone.
These are just a few examples of how mobile photography has given anyone armed with a smartphone the ability to provide real-time visual updates on cultural and arts events.
More to the point, they are doing so without asking permission. You might see that as a threat, with mobile users sending out unapproved images into the ether – but hopefully you’ll see it as a huge opportunity and actively encourage it. Over the past few weeks, I’ve seen the two different approaches at play.”
Why Instagramers are your friends
An army of mobile photographers is waiting to document your event – here’s why you shouldn’t say no, and you shouldn’t just leave them to it
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