I get the best questions from readers about doing article submissions, and this is one that I’ve received several times from different people. They want to know how to get a consistently high search engine ranking and PageRank for their articles in Google, because they’ve noticed their articles can start off with a high ranking, but then lose traction over time. I’m glad to answer this question, because it gives me the chance to clear up a common misconception with article marketing – that it’s the articles themselves that you’re trying to get a high ranking for. To clarify, what you’re really shooting for is a high ranking for your own website when people search for keywords associated with your site, rather than the articles themselves. The articles are just a tool – you’re using your free reprint articles to get a higher ranking for your website.