Your FAQ or “Frequently Asked Questions” page can be a very important part of your business website. Your FAQ page is important for several reasons. * Your FAQ page could raise your Google rankings * Your FAQ page will help end any confusion your visitors might have * Your FAQ page will give a quick overview of your website content * Your FAQ page could increase your sales Adding a well written and designed FAQ page to your website should be a priority and the tips below will help you ensure your FAQ page will do a great job. 1. Easy Access – Your FAQ page will not be able to work for you if people cannot find it. Be sure to add links in your main navigation panel. You can also add links to your FAQ at the end of your pages

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12 Easy Tips for a More Successful FAQ Page

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This is a bit of a beginners SEO course.

SEO Tips and Tricks with SEOmoz

The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there. Before video came along internet marketers relied on things such as banner ads to promote their products. While still effective, banner ads have declined somewhat in popularity. Usually they are not free and can burn a pretty hole in your advertising budget.

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Video Marketing Tools

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At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach. So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work. Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year! 1

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12 Best Online Marketing Strategies for 2012

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We’ve seen a large change in the fortunes of Article Directories in the past 12 months or so, leaving many web marketers asking ‘what next.’ In case you’ve been asleep at the wheel, Google rolled out its Panda update in the first quarter of 2011 and sites like EzineArticles.com suffered badly. Now the cynics among us might say things like ‘well they should’ve seen it coming,’ but what many people fail to realize is that websites like EzineArticles were the main watering holes for thousands of web marketers. Not only has EZA suffered, many online marketers and web businesses have suffered too. The strategy of writing articles and submitting them to article directories to gain back-links and direct traffic was the cornerstone of many web marketing businesses, and now the well seems to have run dry; but has it? First, the way in which these article directories have been utilized by marketers over the past few years wasn’t really the way in which they were intended to be utilized in the first place. The concept of an ‘article directory’ was and still is this: to serve as a repository for good quality content, a place where webmasters can find articles for their websites/blogs/ezines in exchange for providing an acknowledgment in the form of a link to the author’s website

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Essential Steps for Article Marketing and Syndication — A SPN Exclusive Article

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If you have a broken link on your site and a visitor clicks on this link they will be directed to what is called a 404 Error Page. This is a standard page that will let the visitor know that the link they clicked on could not be found. We all know how annoying this page can be. The good news is that there are ways to make this error page work for us. Although these pages can drive traffic away, we can design them to actually become productive sales tools. Customizing your 404 error page should be a fairly simple process. Check with your host or the program you are using for your site to see how it can be done

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10 Ways to Benefit from Your 404 Error Page

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Chances are, you have heard of search engine optimization and Link Building Services, but are unsure how to go about taking advantage of them. If this sounds like you, or you just want the best SEO services available on the web, then you need to discover the best link building service available at the lowest price on the web. You do not have to provide a URL, because the entire link building services that you will be provided with are entirely off page, and provide all one-way links. You do not need any SEO knowledge, as all of the packages that you can find the best link building service on the web will take care of everything you need for your search engine optimization to make sure that your website sees more organic traffic, back links and sales. There are a number of link building services available, and you can decide which are best for you and your company. This can include social bookmarking, which is an extraordinary way to get the word out about your website’s products and services.

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Link Building Services Are More Than Just Website Exposure Tactics

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Have you ever thought about what sort of super power you might like to have? Flying, Invisibility, X-Ray Vision, Night Vision, Mind-Reading, Super Speed, Time Travel… You can see, I read way too many comic books growing up. But… there is ONE super power that you have as a business owner. It’s kind of like X-Ray Vision or Mind Reading Allowing you to see exactly what your competitors are doing at any given time. Where their traffic is coming from, where they are advertising, guest blogging, who their top JV’s are, and a whole host of additional juicy info. You just have to know where to look And in this article I’m revealing 7 super cool ninja tricks for spying on your competitors. So put on your spy glasses!

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7 Ways to Spy on Your Competition

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The book, written by my friend, Marc Ostrofsky, is “The Ultimate Guide to Making Money on the Internet”. You most likely heard about some of Marc’s incredible success online including when he sold the domain name Business.com for a Guinness Book of World Record price of $7.5 Million. What you don’t know is that he also got a percentage ownership in Business.com, which they later sold for $345 Million! You should know, Marc started with $5000 and now his internet firms gross over $75 Million a YEAR.

I am happy to report that Marc is FINALLY sharing his secrets with us. I’ve already ordered my copy of Get Rich Click! just based on what I’ve learned about it from his team and who is endorsing it (Jack Canfield, Stephen Covey, David Bach, Brian Tracy, Joel Comm, Bill Walsh, Mike Koenigs, Keith Ferrazi, Mike Filsaime, Robert Allen, Anthony Morrison, Mark Victor Hansen, and others).

As a friend of mine, he’s put together an insane offer for people I know. His offer is simple, buy a copy of Get Rich Click! and you get some ridiculous bonuses he set up.

The amount of useful information in this book is amazing….hundreds of different ways to make money in our “internet based” world. You will learn how people and businesses make money with social media sites such as Facebook, Twitter, LinkedIn and even YouTube. You will learn how to make money in the domain name business, in the information marketing business, in the affiliate marketing space, and how Marc’s own companies do $75 Million a year. You will read a variety of case studies on how others make money online and my favorite chapter, how to make money starting with no money!

The book stands on it’s own, but Marc is throwing in bonuses anyway!

BONUS 1: A free copy of his “The A to Z Rules of Online Success” (normally $19.95)

BONUS 2: Over $500 in internet advertising (places like Google, Yahoo, Facebook, etc)

CLICK HERE to reserve your copy of the book and get all of the FREE BONUS items now, and be sure to tell your friends, family and social networks about this amazing new book!

P.S. Remember, this book is starting to get all sorts of recognition and people are starting to see it everywhere!  I just heard he got booked on The View in early June!  Just like the gold rush, the ones who get in first will be the ones with the biggest payoffs.  Get Marc’s book RIGHT NOW!

1. Have a purpose. Of course you need great content to bring traffic to your blog or website but there is something you must do first.

It’s essential to have a goal before you start writing anything at all. You need to know what you want to get out of what you produce, whether that’s to drive more visitors to your site or to educate and inform your market.

2. Focus on getting it right first time. Of course this doesn’t happen without practice, but take an example from a daily newspaper journalist. Their deadlines mean they don’t get time to write, edit, re-write and touch up their copy, so they have got to get it as right as they can first time round.

This is particularly important for any copy to your blog posts; they should be 95% right the first time you write them.

Entrepreneurs fail most often because they don’t realise how important speed and execution are. Being a perfectionist is not a good idea in business, good enough will outperform perfection every single time so do not waste time ‘perfecting’ your copy, just get on with it.

A bonus to this technique is that if you really focus on getting things right first time then you you don’t have to go back and fix them later.

3. Force challenging but realistic targets on yourself. It’s quality not quantity that counts here, so your goal should be to create and share that every single day.

4. Give sound bites, not manifestos. A really great example of this is Twitter – you have to put your point across in140 characters, or less,. That forces you to be succinct and to the point.

Most inboxes are overcrowded and your message is easily lost so make your emails short and punchy.

Save the big ideas for the right medium and time when your customers have the time to sit down and take it in.

5. Have a point of view. People buy from people they trust, and they won’t trust you unless they feel they know you.

I know I say you have to have speed and execution, but it also has to have something of your own personality in there. People are interested in your thoughts and opinions on the topic, so don’t make it neutral and bland but state your views clearly as someone who has a genuine interest in the topic.

6. The Insiders Scoop. This follows on from the previous point, because in order to become an authority to your prospects and customers you want to make a real connection with them. People love to have the insider view, and you can give that to them, so tell them as much of your life and experience as you can.

BUT, it must have a point to it that is relevant to your market or product.

7. Always summarise! Back to school here. You remember with essays you were always told to ‘tell them what you’re going to tell them, tell them it and then tell them what you’ve told them.’

That is so true for content creation as well because you will make the greatest impression on your reader by repeating key points and making your message unmistakeable, and unforgettable.

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7 Quick Content Tips To Drive Traffic To Your Site