We’ve all seen headlines in search results like this one – “XYZ Exposed: Miracle Diet or Scam.” And perhaps we actually believed there was objective reporting or unbiased commentary behind the headline. But after reading the web page, it was clear that the headline was just a clever way to catch your attention and lure you to a sales page with an aggressive sales pitch. The Federal Trade Commission (FTC) has seen these headlines too, and the FTC doesn’t think they’re clever at all. In fact, the FTC believes they constitute deceptive and unfair trade practices, as indicated by the FTC’s accelerated crackdown on affiliates of a popular diet drink with aggressive weight loss claims. Modus Operandi The modus operandi of these sites was to start with attention grabbing headlines such as the one listed above and these additional ones – “News 6 News Alerts,” “Health News Health Alerts,” or “Health 5 Beat Health News.” The sites presented what appeared to be a skeptical commentator who raises the question of whether the diet drink is really effective. The commentator appeared to be objective; however, after a few paragraphs the commentator would conclude that use of the diet drink would result in a 25-pound weight loss in 4 weeks – all this without changing diet or exercise according to the FTC.

Original post: 

Website Legal Compliance – FTC Accelerates Crackdown On Fake News Sites

Source: SiteProNews Recent Articles

Whether you’re still brainstorming or already generating revenue and looking to scale, the right advisor’s insights could mean the difference between failure and success for your business. If you’re reading this article, you already know the benefits of bringing in an advisory board. If you don’t have the right advisors in your immediate network, you’ll need to branch out and proactively find them. LinkedIn is a great way to streamline that process. Why Use LinkedIn? LinkedIn is a social network dedicated to connecting professionals. With over 41 million monthly active users, you have plenty of resources and people with whom to connect.

Read the article:

How to Use LinkedIn to Find an Advisor for Your Startup

You can try it clicking on the below ad: