Lucian Web Service | Social Media

How Freeware Can Cost You BIG Bucks — A SPN Exclusive Article

April 24, 2012 By admin Leave a Comment

Especially in today’s economy, most people are searching for deals. Whether it is a buy-one-get-one at the grocery store, or an online coupon that offers fifty percent or more off your next restaurant visit, most people are only too happy to snap up a bargain for something they would normally purchase. When it comes to acquiring software for the home computer, this rule is even more prevalent. Why pay for the cow, when they’re giving the milk away for free, right? In the case of recognized vendors, such as Filezilla or Linux, not to mention CNet and Tucows, these sites either own the software they distribute freely, or else they vet any vendors promoted on their sites.

Filed Under: Marketing Tagged With: advertising, applications, chief, estonia, group, machine, president, Social Media, windows

Twitter 2012 Facts And Stats

April 24, 2012 By admin Leave a Comment

Post from: SiteProNews: Webmaster News & ResourcesTwitter 2012 Facts And Stats

Filed Under: Marketing, Social Media, Twitter Tagged With: Business, Facebook, health, Marketing, SEO, services, Social Media, social networking, Twitter, Video, Web Design, webmaster tools

How to Ensure Your Website and Pages are Discoverable with Sitemaps — A SPN Exclusive

April 23, 2012 By admin Leave a Comment

Sitemaps are used to tell the search engines about pages on your website that may not otherwise be discovered by the search engines. Generally there are two types of Sitemaps – a HTML Sitemap or a XML Sitemap. Both types will contain a list of the URL’s that lead to pages within your website. The HTML Sitemap will contain an organized list of HTML coded text links pointing to the important pages on your website. See an example of what a HTML Sitemap looks like at: Sitemap The XML Sitemap will contain a XML structured list of URL’s pointing to all pages on your website which you want the search engines to know about. See an example of what a XML Sitemap looks like at: Sitemap.xml If you are knowledgeable about HTML and you know how to hand code, you can create your own HTML Sitemap file using a text editor such as Notepad. If you want to spend less time creating the file then use Adobe Dreamweaver or another HTML editor to assist you.

Filed Under: Marketing Tagged With: advertising, ajax, analysis, Facebook, People, ranking, services, Social Media, Video, Web Design

12 Social Media Rules of Engagement for Small Businesses

April 19, 2012 By admin Leave a Comment

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1. Have a purpose.

Filed Under: Marketing Tagged With: advertising, deppe, engagement, field, online business, People, Social Media, webmaster tools

You and Your SEO Content Writer – 5 Reasons You Should Break Up

April 19, 2012 By admin Leave a Comment

As the old song says, “breaking up is hard to do.” But in some cases, breaking up is absolutely critical for your own survival. And if your SEO content writer isn’t “the one,” you’re risking the survival of your business by sticking around! So, how do you know if it’s time to break up with your SEO content writer? 1. You’ve Been Taken Out for a Spin When your boyfriend shows up to take you for a spin in his new car, that’s a good thing.

Filed Under: Marketing Tagged With: beckett, Business, Facebook, health, king, SEO, seo content writer, Social Media, Web Design, writing for seo

Give Your Website the Hollywood Blockbuster Treatment

April 17, 2012 By admin Leave a Comment

Ever since YouTube first launched its groundbreaking site back in 2005, the buzz online has been about – how video has been changing the face of the Internet. Yet while millions have posted video clips to this and other video portals, many website owners still haven’t figured out the connection between online video and online success. With the low cost of entry into this multi-media promotional extravaganza, there are a number of ways that any business owner can use video to give their website the Hollywood blockbuster treatment. When It Comes to Video, Size Matters In the first place, if you want to create online videos that people will want to watch and pass along to their friends and family, the first thing you have to understand is that when it comes to riveting online video, less is more. This means that you don’t have to shoot a feature film or documentary to make the scene with online viewers. In fact, if you have spent any time on YouTube, you will quickly come to find that most of the clips that generate the highest clickthrough are only one to three minutes long.