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	<title>Lucian Web Service&#187; SEO</title>
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		<title>Successful SEO Rests On Getting The Basics Right</title>
		<link>http://lucianwebservice.com/marketing/successful-seo-rests-on-getting-the-basics-right.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=successful-seo-rests-on-getting-the-basics-right</link>
		<comments>http://lucianwebservice.com/marketing/successful-seo-rests-on-getting-the-basics-right.html#comments</comments>
		<pubDate>Tue, 01 Mar 2011 15:50:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/marketing/successful-seo-rests-on-getting-the-basics-right.html</guid>
		<description><![CDATA[There are different methods for marketing your site but the most popular method is search engine optimization (SEO). Because search engines index the millions of sites on the internet, it is easier for users to find the relevant information needed. To help ensure your targeted niche is directed to your site, it is important to [...]]]></description>
			<content:encoded><![CDATA[<p>There are different methods for  marketing your site but the most popular method is search engine  optimization (SEO). Because search engines index the millions of sites  on the internet, it is easier for users to find the relevant information  needed. To help ensure your targeted niche is directed to your site, it  is important to optimize your site for the search engines. The intent  of this article is to give you important SEO tips.</p>
<p> One thing you need to do,  and not everyone thinks about it, is to be sure your site is ready to  receive a ton of visitors. It matters a lot that your website is  sufficiently &#8216;done&#8217; before you begin sending in the visitors. It&#8217;s  really a terrible faux pas, mistake, to have visitors land your  unfinished website. You will look like a smacked amateur, and people  will leave, not buy anything, and never return. Therefore, if it&#8217;s  possible to get ranked with an incomplete site in the first place,  people will just leave to go onto someone more professional in  appearance. </p>
<p> High quality content is something that will set you apart from all the  rest, and the search engines will like it, as well. Your goal is to  obtain the most quality site content you can because it is what people  want as well as the search engines.</p>
<p> If you have a lot of great content, then you&#8217;ll be in an even better  position. And always avoid copying other people&#8217;s content because you&#8217;ll  get slapped with a DMCA as well as problems with possible duplicate  content caching.</p>
<p> You&#8217;ll also be able to realize traffic that is more targeted because  your site is categorized more accurately. It&#8217;s important to use text  links for all your navigation. If for some reason you cannot do that,  then be sure to have a sitemap for your links. What you&#8217;re trying to do  here is to give search engines the exact road map to discovering your  site&#8217;s pages easily. </p>
<p> All in all, search engine optimization is not for someone who is looking  for a quick, overnight result. Even though SEO is not an overnight fix,  the time and effort are worth the results. Following these SEO tips  will help keep your site going strong regardless of search rank. By  focusing on these two main factors, your site will gain the respect of  the search engines.</p>
<p>Additional Resources:<br /> <a href="http://coenmayes.com/reviews/instant-article-factory/instant-article-factory-review">instant  article factory</a><br /> <a href="http://coenmayes.com/reviews/instant-article-factory/instant-article-factory-bonus">instant  article factory</a></p>
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		<title>The 10 Biggest SEO Myths Exposed</title>
		<link>http://lucianwebservice.com/seo/the-10-biggest-seo-myths-exposed.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-10-biggest-seo-myths-exposed</link>
		<comments>http://lucianwebservice.com/seo/the-10-biggest-seo-myths-exposed.html#comments</comments>
		<pubDate>Fri, 18 Dec 2009 05:34:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[listing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[myth]]></category>
		<category><![CDATA[parked]]></category>
		<category><![CDATA[rank]]></category>
		<category><![CDATA[register]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/?p=411</guid>
		<description><![CDATA[Let’s face it, compiling a list of this type is always subjective. Trying to figure out what to include and what to leave off can have you second-guessing yourself, more than a few times. But in the end, being only human, you do the best you can, and let the readers judge for themselves. Anyway, [...]]]></description>
			<content:encoded><![CDATA[<p>Let’s face it, compiling a list of this type is always subjective. Trying to figure out what to include and what to leave off can have you second-guessing yourself, more than a few times.</p>
<p>But in the end, being only human, you do the best you can, and let the readers judge for themselves. Anyway, I present to you my listing of “The 10 Biggest SEO Myths Exposed.”</p>
<p><strong>1. Search Engine Optimization will put you on the first page of Google.</strong></p>
<p>This is without question the biggest SEO myth floating around the Internet today. Here’s the truth: SEO is a tool – nothing more. And any tool is only as good as the person using it. That’s why some people have success with SEO, and others don’t.</p>
<p>Can SEO help get your website on Google’s first page? If the person doing the optimizing is competent, sure, it can help. But it’s far from guaranteed.</p>
<p>Here’s why: There are far too many variables that are involved in the ranking of a website – not the least of which are the age of the domain, relevancy and quantity of quantity of content, number and quality of inbound links, competition, and of course Google’s ever-changing algorithms.</p>
<p><strong>2. Getting on the first page of Google will guarantee your success. </strong></p>
<p>This is false. Let me tell you something: Getting on the first page of Google guarantees absolutely nothing!</p>
<p>Every single day, thousands of websites fail and go out of business. Some of those websites were on the first page of Google’s search results. So being on the first page of Google guarantees nothing.</p>
<p>Don’t get me wrong. While being on the first page of Google’s search results can definitely be an advantage, there are far too many variables involved that determine whether or not a website will be successful – not the least of which is the competency of the people behind the website.</p>
<p>They’re the one’s who really determine a website’s success or failure, not Google.</p>
<p><strong>3. If you get a lot of traffic, you’ll make a lot of sales. </strong></p>
<p>Another popular myth – but just that – a myth. It’s not how much traffic you get to your website that matters. It’s the quality of traffic and what you do with it that matters.</p>
<p>There are websites that get thousands of visitors every single day, that are not making a profit. Why? Because either their traffic is garbage, and/or they don’t know to convert their traffic into profits.</p>
<p>Conversely, there are websites that get only get two or three hundred visitors a day that are doing quite well. How are these websites able to do so much with so little?</p>
<p>Three reasons: 1. Their traffic is quality, targeted traffic. 2. They’ve figured out how to maximize the amount of traffic they get. 3. They’re working with a healthy profit margin.</p>
<p>If you’re not getting a lot of traffic, you’d better be making a lot of profit for each sale. Remember, traffic is wasted if you don’t have the ability to convert it into profits.</p>
<p><strong>4. When your website tumbles in the search rankings, it’s because Google is penalizing you.</strong></p>
<p>While this may be true in some instances, it’s not true in all instances. Here’s the truth: Google is only interested in one thing… Delivering the best and most relevant search results that it possibly can. Its continued world dominance depends on it.</p>
<p>And all things being equal, if your website delivers more relevant results than other websites in its category, then your website will rank ahead of those other websites. Now are there exceptions? Absolutely. Does Google get it wrong sometimes? Sure they do. No system is perfect.</p>
<p>But despite any conspiracy theories you may have heard about how your website is ranked, there’s really nothing conspiratorial about it.</p>
<p><strong>5. All websites on the first page of Google are successful.</strong></p>
<p>That’s the prevailing theory of course, but it’s far from true. The fact of the matter is some categories are more popular and profitable than others. Some categories simply don’t generate as much traffic as you might think.</p>
<p>That’s reflected in the price of pay-per-click advertising. Advertisers pay sky-high prices for some keywords, and mere pennies for others.</p>
<p>In addition, many businesses operate on extremely slim profit margins. That means they have to make an extraordinary number of sales to be successful. And if they aren’t getting the traffic, it’s difficult to generate the amount of income that they need to be successful.</p>
<p><strong>6. Registering your domains for multiple years will help your search engine ranking.</strong></p>
<p>It wouldn’t surprise me at all, if it was discovered that a domain registrar started this particular myth. But that’s all it is – a myth. While I was doing research for this article, I couldn’t find any evidence that registering a domain for multiple years has any impact on rankings at all – none.</p>
<p>That being said, registering your domain for multiple years certainly can’t hurt either.</p>
<p><strong>7. Inactive or parked domains that are several years old have an advantage over newer domains.</strong></p>
<p>This is false. A domain that’s 10 years old, which is inactive or parked does not have a significant advantage over a brand new domain that is active.</p>
<p>Why? Because inactive domains, regardless of age, don’t accrue links or trust. And inbound links and trustworthiness are significant determining factors when it comes to rankings.</p>
<p><strong>8. Any link is a good link.</strong></p>
<p>Nothing could be further from the truth. And if I’ve said it once, I’ve said it a thousand times: ALL LINKS ARE NOT CREATED EQUAL.</p>
<p>If you’re under the mistaken impression that exchanging links with any and everybody is helping you – think again. While exchanging links may seem like a good idea, it always isn’t.</p>
<p>For example, if you own a hosting website, how does it possibly benefit you to exchange links with a butcher, baker or candlestick maker? Answer: It doesn’t.</p>
<p>The link has to be relevant to your website’s overall theme, otherwise, it will do you no good. Also, reciprocal links and links from article directories just aren’t as valuable anymore, as links from quality, relevant websites.</p>
<p>Because of rampant misuse, reciprocal links and links from article directories have been degraded over the years. And Google just doesn’t place as much value on those types of links as it once did.</p>
<p>Google places much more value on links from quality, relevant websites. So those are the types of links that you should spend your time trying to obtain.</p>
<p><strong>9. If you build it, they will come.</strong></p>
<p>Just because you build a great looking website doesn’t mean that people are going to be so impressed, they’re going to virally push your website to the top of the search engines. It doesn’t work that way. You have to get the word out.</p>
<p>Building your website is only the first step. You have to advertise your website to the world. In addition, you have to make sure that your website is properly optimized for the search engines. You also need to make sure that your website has plenty of fresh, quality, relevant content to keep visitors coming back again and again.</p>
<p>If you build it, they will come – but only if they know about you.</p>
<p><strong>10. Submitting your website to the search engines will help you get indexed faster.</strong></p>
<p>This is one myth that simply will not die. It has been written about in article after article after article that submitting to the search engines WILL NOT help your website get indexed faster.</p>
<p>What WILL help your website get indexed faster is getting linked to by a website that has already been indexed by the search engines – preferably a website that’s popular. For example, forums, blogs, article directories, etc.</p>
<p>Why is the popularity of the website so important? Because popular websites get spidered much more frequently – giving your website the opportunity to get indexed much more quickly.</p>
<p><strong>About the author:</strong></p>
<p>David Jackson is the owner of <a href="http://reviews-by-customers.com/" target="_blank">http://reviews-by-customers.com</a> – directory of reliable online services! <strong>If you would like The Secret to Non-Stop, FREE Targeted Traffic</strong>, read this: <a href="http://tinyurl.com/yfj6rxk" target="_blank">http://tinyurl.com/yfj6rxk</a></p>
<p>Post from: <a href="http://www.sitepronews.com/" target="_blank">SiteProNews: Webmaster News &amp; Resources</a></p>
<p><a href="http://www.sitepronews.com/2009/12/16/the-10-biggest-seo-myths-exposed/" target="_blank">The 10 Biggest SEO Myths Exposed</a></p>
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		<title>The SEO’s Toolkit Part One of Three: Firefox</title>
		<link>http://lucianwebservice.com/seo/the-seo%e2%80%99s-toolkit-part-one-of-three-firefox.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-seo%25e2%2580%2599s-toolkit-part-one-of-three-firefox</link>
		<comments>http://lucianwebservice.com/seo/the-seo%e2%80%99s-toolkit-part-one-of-three-firefox.html#comments</comments>
		<pubDate>Mon, 30 Nov 2009 05:08:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[add-ons]]></category>
		<category><![CDATA[addons]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[ie]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[web developer]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/?p=402</guid>
		<description><![CDATA[Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources [...]]]></description>
			<content:encoded><![CDATA[<p>Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources they should use to keep up with the latest going’s on. While telling people how to optimize their own sites and what the tools we use isn’t generally the best of business practices – I just can’t help myself. If your budget doesn’t allow for the hiring of a professional SEO company – trying it yourself may be the only option. I also try to remember that once-upon-a-time I was optimizing my own sites and was new to SEO and without the open advice of others already involved in the community – I wouldn’t be running a successful SEO company today. To this end, it only seems right to provide a list of some of the main tools we use on virtually every site.</p>
<p>When I initially started writing this article I was going to cram a slew of various tools and resources into one article, but the article was going to end up running WAY too long to hold your attention (or mine) so I’ve cut it into three EZ parts (as opposed to three EZ payments which you’ll be familiar with if you too watch late night TV with a laptop in front of you writing things like SEO articles). But let’s get to the meat of this article shall we? The series will be divided into three parts:</p>
<p>•  Firefox<br />
•  Free &amp; Affordable Tools<br />
•  Resources</p>
<p>So let’s begin with Firefox. Let me first say, I don’t know if Firefox is officially the browser of SEO’s, but if not – it should be. You can download it at <a href="http://www.spreadfirefox.com/?q=affiliates&amp;id=107200&amp;t=1%22" target="_blank">Mozilla.com</a>.</p>
<p>And now the extensions that make this  browser invaluable to SEO’s …</p>
<p><a href="http://www.seoquake.com/" target="_blank">SEO Quake</a></p>
<p>If I had to lose all but one of my SEO tools – this would be the one I’d keep which is why it gets listed first. This little tool allows me to quickly look at the top 10 results in the SERPs and within seconds see all the PageRank, indexed page numbers, backlinks to that page, domain backlinks, the age of the site and much, much more.</p>
<p>This tool doesn’t provide any revolutionary information in that it’s all data that can be accessed directly. However, it reduces the time taken for tasks that would take minutes to seconds. It then provides easy links to more detailed information. A fantastic tool.</p>
<p>Oh, and it also adds a line through all nofollowed links. Very handy when link building.</p>
<p><a href="http://tools.seobook.com/firefox/seo-for-firefox.html" target="_blank">SEO for Firefox</a></p>
<p>Aaron Wall over at SEO Book has added a great tool to the mix that duplicates a lot of functions of SEO Quake but which has enough additional features to be very useful. Basically – neither is a replacement for the other.Like most tools – it provides information that can be accessed in other ways, BUT with this Tool Aaron allows users to find tons of relevant site and keyword information quickly and painlessly. From keyword traffic to keyword trends, from backlink counts to social media mentions – this tools gives<br />
quick access to tons of information.</p>
<p>Admittedly, I prefer the layout of SEO Quake and some of the easier functionality.</p>
<p><a href="http://yoast.com/tools/seo/link-analysis/" target="_blank">SEO Link Analysis</a></p>
<p>A HUGE thumbs way up (two of them in fact) to Joost de Valk who made all our lives simpler when this tool launched. What this tool does is display the PageRank and anchor text of every link when you perform a backlink check on one of the major engines. I suppose you could visit every single site and get this information yourself and there’s value in that to be sure, but when you need a quick analysis of a site’s backlinks – this tool is invaluable.</p>
<p>As a sidenote – it works VERY well with SEO Quake.</p>
<p><a href="https://addons.mozilla.org/en-US/firefox/addon/60" target="_blank">Web Developer</a></p>
<p>With this tool we’re getting a bit more advanced. For those of you who understand coding or are learning (and you should be), this tool is incredible. It allows for quick testing and viewing of a site’s structure including, image info, table and cell information, W3C compliance, CSS details and MUCH, MUCH more.</p>
<p>I can’t possibly list off all the functions this tool offers and admittedly I don’t use them all but I use enough of them regularly for this tool to make my top 10 list.</p>
<p><a href="https://addons.mozilla.org/en-US/firefox/addon/1419" target="_blank">IE Tab</a></p>
<p>This is an odd tool to add and it’s purely a convenience tool but like adding a second monitor to your system – once you have it and realize that it saves you just a few seconds dozens of times per day you quickly realize that your productivity relies on it.</p>
<p>With a simple click of a button, this tool loads Internet Explorer into your Firefox tab so you don’t have to go back-and-forth between browsers when testing. I could survive without it, but since you have Firefox anyways…</p>
<p><a href="http://www.quirk.biz/searchstatus/" target="_blank">Search Status</a></p>
<p>This is another tool with many uses. On the surface it simply displays PageRank, Alexa and Compete rank and mozRank data but with a right-click of the icon you get access to a whole slew of additional information, including fast links to whois, the robots and sitemap files, keyword density information, Archive.org info, and it will even highlight nofollow links.</p>
<p>A lot of these features overlap other tools noted above, but I will say – I have it installed and so should you.</p>
<p>These are the main extensions I have installed for Firefox (read: the ones I use virtually every day). This isn’t to say that’s all there are, and I can’t stress enough the benefits of<br />
visiting <a href="https://addons.mozilla.org/" target="_blank">addons.mozilla.org</a> and looking for more useful extensions specific to your needs (RSS, Twitter, coding, etc.) I have about a dozen more installed than are listed here, but those above are the main Firefox SEO tools I use daily.</p>
<p>In the next article, we’ll be taking a look at free and affordable tools that you can use to help improve your website rankings. Be sure to keep your eyes open as there will be many invaluable tools listed there too.</p>
<hr />Dave Davies is the CEO for Beanstalk Search Engine Optimization, Inc.  Beanstalk offers<br />
<a href="http://www.beanstalk-inc.com/" target="_blank">organic SEO  services</a>, consulting, link building and SEO copywriting services. While they offer their<br />
<a href="http://www.beanstalk-inc.com/bsi/from-canada.htm" target="_blank">SEO from Victoria, BC</a> they are proud to serve the world.</p>
<p>Post from: <a href="http://www.sitepronews.com/" target="_blank">SiteProNews: Webmaster News &amp; Resources</a></p>
<p><a href="http://www.sitepronews.com/2009/11/29/the-seos-toolkit-part-one-of-three-firefox/" target="_blank">The SEO’s Toolkit Part One of Three: Firefox</a></p>
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		<title>SEO Search Engine Optimization is Essential for Online Success</title>
		<link>http://lucianwebservice.com/seo/seo-search-engine-optimization-is-essential-for-online-success.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-search-engine-optimization-is-essential-for-online-success</link>
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		<pubDate>Wed, 26 Aug 2009 00:27:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/?p=374</guid>
		<description><![CDATA[If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages. That spells death to most online businesses. Free traffic is by far [...]]]></description>
			<content:encoded><![CDATA[<p>If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages. That spells death to most online businesses.</p>
<p>Free traffic is by far the best, and if you are unsure how to use pay per click advertising such as Google Adwords properly, it could cost you a lot of money to correct inadequacies in your SEO. Only 1% of those that start in internet marketing actually make any money: largely because they do not know how to promote their website. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.</p>
<p>SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. Having a great looking website with a lot of well writen content on each page is not sufficient to earn you a listing on Google, let alone a high one that will bring you free traffic. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.</p>
<p>Algorithms are mathematical formulae with no eyes. They are blind to your fabulous graphics and fantastic web design skills. They read the source code of your site, including the text. The way you format your text gives weighting to certain pieces of text, and lets the algorithm know what your important keywords are.</p>
<p>The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also a component of your SEO. THere is alot more to SEO than just soem H heading tags and keyword meta tags – much more. The majority of people do not understand what SEO is or how to optimize their site, even if learning how to do so could immeasurably improve their chance of online success.</p>
<p>However, there is more to search engine optimization that simply reading about it. You have to see it in action, and fully understand what you are doing when optimizing your website. There are still professionals who believe that you must have 2% – 3% keyword density on your page. They have disagreed with me strongly yet I know that what they say is rubbish: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.</p>
<p>There have been a large number of changes in search engine optimization over the last few years, and SEO is no longer what it once was. However, what won’t change is the benefit to you of having a full understanding of the principles behind the actions you are taking when optimizing your website form search engines such as Google.</p>
<p>SEO search engine optimization wil make all the difference to the success of your site, and likely even that of your business. Don’t just read about it: see it in action and understand it.</p>
<hr />To understand the principles of SEO and how to apply it effectively, visit <a href="http://www.improved-search-engine-rank.com/improved-search-engine-rank.html" target="_blank">SEOcious</a> where Pete will walk you through how he does it with his websites.</p>
<p>Post from: <a href="http://www.sitepronews.com/" target="_blank">SiteProNews: Webmaster News &amp; Resources</a></p>
<p>%%<a href="http://www.sitepronews.com/2009/08/25/seo-search-engine-optimization-is-essential-for-online-success/" target="_blank">SEO Search Engine Optimization is Essential for Online Success</a>%%</p>
<p><a href="http://www.sitepronews.com/2009/08/25/seo-search-engine-optimization-is-essential-for-online-success/" target="_blank">SEO Search Engine Optimization is Essential for Online Success</a></p>
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		<title>SEO Company Shares: 5 Things to Consider Before Starting Your Next Website</title>
		<link>http://lucianwebservice.com/marketing/seo-company-shares-5-things-to-consider-before-starting-your-next-website.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-company-shares-5-things-to-consider-before-starting-your-next-website</link>
		<comments>http://lucianwebservice.com/marketing/seo-company-shares-5-things-to-consider-before-starting-your-next-website.html#comments</comments>
		<pubDate>Fri, 08 May 2009 21:16:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[visitors]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/?p=314</guid>
		<description><![CDATA[It surprises me how many companies underestimate the marketing value of their website. In many cases, design and content development are left to the IT department with little to no input from the marketing channels other than logo and color scheme. The websites are put up too fast, without enough consideration of fundamental elements such [...]]]></description>
			<content:encoded><![CDATA[<p>It surprises me how many companies underestimate the marketing value of their website. In many cases, design and content development are left to the IT department with little to no input from the marketing channels other than logo and color scheme. The websites are put up too fast, without enough consideration of fundamental elements such as traffic sources, conversation to sales and design. A website represents the company behind it and the effectiveness of a website signals the quality one would receive from that company. It is important that business owners answer the following five questions before tackling a new website.<strong></strong></p>
<p><strong>1.    What is the website’s purpose or mission?</strong></p>
<p>Sounds simple right? Defining your site’s purpose is the single most important step you should take prior to new website construction. For most, the purpose will be as simple as “produce quality leads for our sales teams” or “sell our products online”. Once the mission of your site is defined, incorporate that goal in every aspect of designing and developing your site. Ask yourself, “how does this feature help the website visitor complete the site’s mission?” It’s important not to lose focus and get caught up in ‘bling’ at the cost of realizing your mission.<strong></strong></p>
<p><strong>2.    What am I going to need in order to get this website launched?</strong></p>
<ul class="unIndentedList">
<li> <em><span style="text-decoration: underline;">Time</span></em></li>
</ul>
<p>It’s important to have reasonable expectations of time lines. Most business owners budget enough time for the website to be presented in “rough draft” but forget that testing is an important part of the process. This can take much longer than anticipated. While your development team will provide their best estimation of the time it will take, as a rule of thumb, add 50% to the completion time a developer tells you to allow for anything unforeseen.</p>
<ul class="unIndentedList">
<li> <em><span style="text-decoration: underline;">Cost</span></em></li>
</ul>
<p>Cost is an important factor in the web developing process. Budget a little extra money over the agreed amount to allow for small enhancements to the project that were not originally specified. Unexpected enhancements costs are a really good reason to have a very detailed project description before you begin. It’s not uncommon for technology based projects to come in slightly over budget and by having extra money at your disposal, you’ll be able to keep the project moving forward.</p>
<ul class="unIndentedList">
<li> <em><span style="text-decoration: underline;">Resources</span></em></li>
</ul>
<p>Have all your resources, such as having an assistant to help with planning or a graphic designer to help incorporate your company’s brand into the site, on board prior to starting. You may also need to bring in outside help, like programmers, internet marketing companies, social media marketing agencies and copy writers. Budget these resources into the total cost of your project and include them in the initial planning since having a seasoned professional working with you from the start will pay huge dividends upon completion.<strong></strong></p>
<p><strong>3.    How will I bring qualified visitors to my site?</strong></p>
<p>Surprisingly, most small businesses have a website just to have a website with no strategy or plan on how they are going to bring qualified visitors to the site. It’s like having a billboard in the middle of the Sahara Desert &#8211; pretty but not bringing in customers. If you cannot hire an internet marketing company, you should tap into the many online resources geared towards small business internet marketing. At a minimum, you should invest into a properly managed Pay Per Click (PPC) Marketing Campaign. Unlike Search Engine Optimization (SEO), the effects of PPC are immediate and can be controlled. I would also recommend working with a SEO professional to lay down the groundwork that will rank you high on the search engines.</p>
<p>Remember offline marketing as well. Your website should be part of your brand &#8211; put it everywhere! It should be on all letterhead, business cards, company vehicles, print and TV advertisements. Holding a contest that directs people to your websites is a popular and effective way to acquire a large number of back links to your site, which helps with search engine rankings.<strong></strong></p>
<p><strong>4.    How will I track my website’s ROI or gauge effectiveness?</strong></p>
<p>Once your site is up and running, you’ll need to know if your marketing efforts (both “on-site” and “off-site”) are working. Remember your site’s purpose or mission? That now becomes what is known as a “conversion”. A conversion is the action taken by a website visitor that fulfills the site’s purpose. In most cases, this is either entering a sales lead into your site or buying an item. Other conversions could be downloading an “e-book” or signing up for a newsletter. Whatever the conversion is, everything done both on and off the site must be to lead people towards that completing a conversion.</p>
<p>To track your website and marketing effectiveness you need a reliable analytics program installed on your site. I am a big fan of Google Analytics because it’s very user friendly, easy to setup and free! By defining the desired conversion in your analytics program (PPC accounts as well) you will see which marketing efforts produce the highest number of conversions. Keep in mind that you may have a scenario where you get reduced site traffic but more conversions &#8211; but this is a good thing! You should review your analytics each month to track if your marketing campaigns are increasing or decreasing your conversions. Internet marketing company can do this for you and suggest ways to increase your conversions</p>
<p><strong>5. </strong><strong>How will I use design and technology to enhance my website?</strong></p>
<p><em><span style="text-decoration: underline;"> </span></em></p>
<ul class="unIndentedList">
<li> <em><span style="text-decoration: underline;">Design </span></em><em></em></li>
</ul>
<p>Websites should be clean, clear and clutter free. Ensure your designers are familiar with your brand and how your company is graphically represented by giving the web designer a copy of your logo and any promotional material. The site must be developed around your existing brand not the brand designed to fit the website. If you are a new company, take the time to develop a rich corporate identity before having your website designed and developed.</p>
<p><em><span style="text-decoration: underline;"> </span></em></p>
<ul class="unIndentedList">
<li> <em><span style="text-decoration: underline;">Technology</span></em></li>
</ul>
<p>I’ve found that a web developer’s choice of code is similar to a person’s choice of automobile &#8211; personal and really not making any difference in function. There are some cases when you will need something robust like a pickup truck or SUV but in most cases using a common form of programming like PHP HTML or ASP will still get you from A to B. As well, using a common programming language will ensure that you’ll be able to find programming help faster and less expensive than if you went with a lesser known language. Finally, try to keep away from Flash and JavaScript as they can hamper the crawling of search engines on your site.</p>
<p>As you can see, a clear and thought out action plan will greatly increase the effectiveness of your site. Don’t underestimate the power of a well designed, conversion optimized website since this can mean many dollars added to your bottom line. Good Luck!</p>
<p>About The Author:</p>
<p>Oliver Feakins is the President of the Internet Marketing and Social Media Company(<a href="http://www.webtalentseo.com/">http://www.webtalentseo.com</a>) <strong> WebTalent SEO</strong>.  Visit <a href="http://www.webtalentseo.com/">http://www.webtalentseo.com</a> for more information or call 877-496-3327.</p>
<p>Post from: <a href="http://www.sitepronews.com/">SiteProNews: Webmaster News &amp; Resources</a></p>
<p><a href="http://www.sitepronews.com/2009/05/07/seo-company-shares-5-things-to-consider-before-starting-your-next-website/">SEO Company Shares: 5 Things to Consider Before Starting Your Next Website</a></p>
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		<title>Content Management Systems &amp; SEO Revisited</title>
		<link>http://lucianwebservice.com/content-management-system/content-management-systems-seo-revisited.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-management-systems-seo-revisited</link>
		<comments>http://lucianwebservice.com/content-management-system/content-management-systems-seo-revisited.html#comments</comments>
		<pubDate>Tue, 06 Jan 2009 05:38:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[HD Publishing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Webmaster Tools]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[google map]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[meta-tags]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/?p=214</guid>
		<description><![CDATA[Two years ago, I wrote an article entitled “Content Management Systems Equal Business Suicide.” The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was rapid way of consigning those [...]]]></description>
			<content:encoded><![CDATA[<p>Two years ago, I wrote an article entitled “Content Management Systems Equal Business Suicide.” The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was rapid way of consigning those sites to the oblivion of Google’s supplementary index. Lacking inbuilt search engine friendly URL’s, outputting duplicate titles, descriptions and keywords, no ability to have customised Titles that differed from Headings &#8211; all those things were extraordinarily bad elements.</p>
<p>Since then, things have changed markedly. These days, there are still deficiencies in evidence, but for the CMS applications that have survived the intervening 2 years, and those that have evolved since, most have addressed the basic SEO issues.</p>
<p>My personal favourite CMS is WordPress. Especially since version 2.5 there’s been a wealth of feature expansion in the core application, the availability of plugins that expand on the core functionality, and the advent of professionally designed Themes that have taken WordPress to new heights. All of this has allowed WordPress to blossom into a fully-matured CMS with exceptional Search Engine Optimisation features.</p>
<p>Lets take a closer look at the SEO functionality. As Google et al are attempting to analyse and categorise a web site, there are an estimated 200 individual elements that are calculated in the SE relevancy ranking algorithms. Every one of these you can get right improves your chances of attaining your full ranking potential. Individually, each element offers incremental albeit small gains, but collectively, they can add up to the winning difference in the ranking stakes for competitive search terms.  Duplicate content is Google’s pet hate, and its vital to every  site’s standing that every single page be accurately described and categorised. Here are 10 of the most prominent among the many opportunities to achieve this individualisation of pages are;</p>
<p><strong>SEF URLS: </strong></p>
<p>Search engine friendly URL’s are important, because inclusion of keywords in page URL’s are taken into account, and have a bearing on rankings &#8211; particularly on Yahoo. Being able to exercise total control over page URL’s is important, and WordPress allows this with Permalink mod_rewrite functionality, coupled with manual URL control on every page or post!</p>
<p><strong>Meta-Tags:</strong></p>
<p>There are several WordPress plugin tools to provide total control of title, descriptions and keywords, and these are easily installed and configured.</p>
<p><strong>Titles:</strong></p>
<p>Being able to control the off-page Title separately from the on-page heading is very important. The title’s 70 character limitation needs to be exploited to maximum effect, its the single most important on-site page SEO element! Page Headings are usually space-constrained, and in systems where the Heading automatically become the Title, you are deprived of a significant advantage.</p>
<p><strong>Description:</strong></p>
<p>The off-page Description (meta-tag) is a vital element in accurately describing the page contents. If each page has accurate, custom-written Description content, its used verbatim in the search engine results pages (SERP’s). In contrast, if you are forced to use a generic Description, then Google will helpfully do its level best to generate an ‘ad lib’ Description of the page based on content. The result of that ca neither be not so bad, or truly awful. Regardless, its essential that YOU have control of the Description, and that you use it to maximum effect!</p>
<p><strong>Keywords:</strong></p>
<p>Erroneously dismissed by some people as of no account these days, the Keyword (meta-tag) still has a part to play. Stuff it full of vaguely relevant garbage unrelated to page content and it will be ignored. Use it wisely, with specific / relevant long-tailed keyword search phrases and it can give you a little bit of SE traction &#8211; even on Google!</p>
<p><strong>Image File Names</strong>:</p>
<p>Accurately name your image files, and include keywords relevant to the page. WordPress allows you to upload media and retain the original files names even when auto-generating thumbnail images etc.</p>
<p><strong>Image ALT Tags:</strong></p>
<p>Accurately describe your images using the Image ALT tag, and include keywords/phrases relevant to the page. WordPress Add Media tools allow you to add ALT text and captions, enabling inclusion of additional relevant text content. Used wisely, without spamming, its another useful element.</p>
<p><strong>Anchor Text:</strong></p>
<p>The words you use to link to other pages / sections of the site. WordPress Link Editor allows full control of anchor Text links, including the ability to specify “Hyperlink Title” which essentially work like Image ALT text &#8211; the title of the link pops up when the mouse pointer hovers over the link… Again, used wisely, its another useful SEO element.</p>
<p><strong>CSS Dropdown Menus:</strong></p>
<p>Many of the new, highly professional WordPress CMS Themes utilise CSS dropdown menus, which is extremely important in aiding search engines to locate and index internal pages. This also facilitates Google’s ability to pass Page Rank throughout the internal page structure!</p>
<p><strong>Google SiteMaps:</strong></p>
<p>Another delightful WordPress plugin is the automatic Google Sitemap Generator! Once installed and configured, every new page, post or edit of a page or post automatically updates the sitemap.xml page!</p>
<p><strong>RSS Feeds: </strong>WordPress RSS feeds are easily extended by installation of an onsite Feedburner email subscription service, where your posts and pages are automatically distributed to subscribers by email. Moreover, your Feedburner account and site feed gives your site a pipeline directly into the Google index! I regularly see WordPress posts that make it into Google Alerts distribution in less than 4 hours!</p>
<p>So, on that basis I’m happy to accord WordPress 10 out of 10 for SEO functionality. Couple that with more than 3000 available plugins to extend the core functionality, the thousands of available design templates or themes, the ease-of-use factor, robust software, ease of installation etc, and I think we’ve got a winning CMS formula.</p>
<p>About The Author: Ben Kemp has more than 20 years of experience in the IT industry, including 15 years as a free-lance IT consultant. He is one of Australasia’s longest serving <a href="http://www.comauth.co.nz%20/">website seo</a> practitioners, with clients throughout NZ, Australia, Thailand, UK &amp; USA. He specialises in implementing <a href="http://www.website-designers.net.nz/">CMS websites </a></p>
<p>Post from: <a href="http://www.sitepronews.com/">SiteProNews: Webmaster News &amp; Resources</a></p>
<p><a href="http://www.sitepronews.com/2009/01/05/content-management-systems-seo-revisited/">Content Management Systems &amp; SEO Revisited</a></p>
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		<title>10 Free and Easy Ways to Improve Your Alexa Ranking</title>
		<link>http://lucianwebservice.com/advertisting/10-free-and-easy-ways-to-improve-your-alexa-ranking.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-free-and-easy-ways-to-improve-your-alexa-ranking</link>
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		<pubDate>Thu, 04 Dec 2008 09:29:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertisting]]></category>
		<category><![CDATA[Alexa.com]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[alexa]]></category>
		<category><![CDATA[alexa ranking]]></category>
		<category><![CDATA[popularity rank]]></category>
		<category><![CDATA[traffic ranking]]></category>
		<category><![CDATA[web directory]]></category>

		<guid isPermaLink="false">http://lucianwebservice.com/marketingblog/?p=175</guid>
		<description><![CDATA[Alexa, which is owned by Amazon.com, gives away a free toolbar that you can download and install in your browser. Alexa is then able to keep track of the sites you visit and compute the traffic ranking of those websites, with a rank of “1″ being the assigned to the most visited site. If you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sitepronews.com/wp-content/uploads/2008/04/website-traffic1.jpg"><img class="alignnone size-full wp-image-894" title="website traffic" src="http://www.sitepronews.com/wp-content/uploads/2008/04/website-traffic1.jpg" alt="" hspace="5" vspace="5" width="300" height="170" align="left" /></a>Alexa, which is owned by Amazon.com, gives away a free toolbar that you can download and install in your browser. Alexa is then able to keep track of the sites you visit and compute the traffic ranking of those websites, with a rank of “1″ being the assigned to the most visited site.</p>
<p>If you want a more technical definition, Alexa explains it like this:</p>
<p>“The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).”</p>
<p>(<a href="http://www.alexa.com/site/help/traffic_learn_more" target="_blank">http://www.alexa.com/site/help/traffic_learn_more</a>)</p>
<p>In April 2008 Alexa revised its methodology so as to “aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users”. (<a href="http://awis.blogspot.com/2008_04_01_archive.html" target="_blank">http://awis.blogspot.com/2008_04_01_archive.html</a>)</p>
<p>How accurately this method reflects the actual surfing patterns of all Internet users is open to question. However, if you bear in mind that by the end of 2005 the toolbar has been downloaded well over 10 million times you will realize why many people still think that Alexa offers one of the best approximations that we have of website ranking, especially for the top 100,000 or so websites.</p>
<p>That is why Alexa remains an important measure of a website’s status and is used as a quick way to assess the popularity of a website by advertisers looking for the maximum exposure for the their money. Websites with a higher Alexa ranking also tend to be trusted more than those with a low ranking, so it is in the interest of website owners to get their sites ranked as highly as possible with Alexa.</p>
<p>Here are some quick and easy tips to help you do that without spending a single dollar!</p>
<p>1. Install the Alexa toolbar and set your website as your homepage.</p>
<p>2. Copy and paste an Alexa rank widget onto your website. You can get the widget code at <a href="http://www.alexa.com/site/site_stats/signup" target="_blank">http://www.alexa.com/site/site_stats/signup</a>. As well as informing your visitors about your Alexa rank, it will also keep Alexa updated about the number of unique visitors surfing your site.</p>
<p>3. Create a customized version of the Alexa tool bar, Then place a link on your site to the download page and invite your visitors to download it. You will also earn Amazon commissions every time a user shops on Amazon via the toolbar link.</p>
<p>4. If you have a WordPress blog there is a plug-in for Alexa Ranking (wp-Alexa-redirect-0.3plug-in) that you can use.</p>
<p>5. Submit your site to web directories. Although a lot of directories charge a registration fee, you can still find many that are willing to list your site free of charge or in exchange for a reciprocal link. A lot of the webmasters who browse web directories have the Alexa bar installed, so if they click your link it will help your Alexa traffic rank.</p>
<p>6. Become an active participant on Internet marketing and SEO forums. Again, a lot of those forum participants are already webmasters and a high percentage will use the Alexa toolbar when they surf. Place a link to your site in your signature and your rank will improve when any of those people click through.</p>
<p>7. A lot of Asian and Australian websites feature in the Alexa top 100,000 and you can bet that a lot of website owners will have the Alexa toolbar installed, so it makes sense to join social networking sites that are popular in those regions, such as:</p>
<p>* <a href="http://www.orkut.com/" target="_blank">http://www.orkut.com</a> &#8211; Orkut is owned by Google and is the second most visited site in India.</p>
<p>* <a href="http://hi5.com/" target="_blank">http://hi5.com</a> &#8211; Hi5 has an Alexa ranking of 17 at the time of writing this article.</p>
<p>8. Become an Alexa expert and post articles that discuss Alexa ranking and SEO tips. This will attract people to your site who may be interested in downloading your toolbar, or people who have already done so. Either way, it will be good for your Alexa ranking. You could even build a whole category of articles on your website devoted to this theme.</p>
<p>9. Set up a freebie page on your website and post a list of useful tools to attract other website owners to your site. Include another link to your Alexa toolbar download page.</p>
<p>10. Get into the habit of using Stumbleupon and other bookmarking sites to spread the word whenever you post a new article on your website or blog. Set up a group of fellow website owners so that you can have run reciprocal stumbling campaigns for better results.</p>
<p>If you apply these ten quick and easy methods you will definitely see an improvement in your Alexa rank and you should also start to attract more traffic to your site!</p>
<hr />Darrell Howell is an Internet Marketer and Blogger.  Check out his Blog at <a href="http://www.blueridgemoney.info/">http://www.blueridgemoney.info</a> Sign up for a free Internet Marketing Newsletter <a href="http://www.blueridgemoney.info/newsletter.html">here.</a></p>
<p>Post from: <a href="http://www.sitepronews.com/">SiteProNews: Webmaster News &amp; Resources</a></p>
<p><a href="http://www.sitepronews.com/2008/12/03/10-free-and-easy-ways-to-improve-your-alexa-ranking/">10 Free and Easy Ways to Improve Your Alexa Ranking</a></p>
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