A Case Study in Social Media Demographics

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Via: Online MBA Resource Post from: SiteProNews: Webmaster News & ResourcesA Case Study in Social Media Demographics

Worst IT Security Breaches Debriefed

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Presented by: Background Check Guide Post from: SiteProNews: Webmaster News & ResourcesWorst IT Security Breaches Debriefed

Learning from the Enterprise

Cloud computing has quickly become a hot topic among business owners and IT professionals. According to a study conducted by IBM, the number of enterprises that utilize cloud computing will more than double by the year 2015. As more enterprise companies move into the cloud, smaller businesses can observe their actions in order to determine the most effective ways to use the cloud in their own organizations. Benefits of Learning from Enterprises While enterprise companies have a seemingly endless supply of money for trial and error operations, smaller businesses typically operate on limited funds. They don’t have the necessary resources to jump into the cloud with both feet and see where they land. By observing the results of larger corporations’ efforts, small businesses can engage in trial and error analysis without putting out any of their own money. This allows a small business to compare the results of different enterprises’ cloud computing strategies, determine which is most effective, and focus its efforts and resources on duplicating that strategy

Google Ranking Factors – Which One is the Most Important? — A SPN Exclusive Article

SEO directions from Google can be a complete minefield for the honest webmaster. On the one hand, Google suggests you optimize your site for their search engine, but if you optimize too much you may draw a devastating penalty which can wipe out all your good work and rankings overnight. If you can say Panda without grimacing, maybe you’re on the right track when it comes to pleasing Google. Most webmasters want to get it right when it comes to pleasing all the search engines and not just Google. They want the right factors to come into play when their site is being ranked. However, in their enthusiasm, many webmasters face another obstacle. Can You Have Too Much SEO

Reader Rescue : How Do I Convince an SEO Client to Start from Scratch?

Hello Kalena, I don’t know if you remember me or not from last year, but I’m a graduate of Search Engine College and I’ve now launched my own SEO business, though it’s going very slow, just out of the gate.  Great potential in my small town within Colorado USA, but still trying to gain momentum being a new business. Anyway, here’s my dilemma and subsequent question. Recently when talking with a potential client, he informed me that he wanted to give one my business cards to his wife.  He said she would definitely contact me regarding her own website which is in need of SEO.   He was right, she did contact me and I met with her for an initial visit to discuss matters.  I’m not quite sure how to break it to her that she might be better just scrapping her site and starting over! On her site I’ve found aspx, iframes, javascript, tables, nested tables, php, hidden items as well as excessive and duplicate code bloat on every single page, which I think is due to a .dll pulling from another site for her search field feature!  Please help, because her husband is the executive director of another company in our town who could be a potential huge client for me. I don’t want to offend her and be the recipient of a trickle effect for lost work. I typically don’t divulge my clients or the issues involved, but this case requires professional input and therefore I must provide you the info: http://www.clientsite.com [Actual URL hidden for privacy reasons].  My suggestion would be to design a new, optimized site using WordPress and then use a robot.txt file for her Products page and only have the search field on that page since she has over 800 products, am I right?  How would you handle this client tactfully and would you use the same remedy?

Use WordPress for Super SEO – No Technical Skills Needed

Did you know, if you don’t use WordPress, your competition may have a tremendous advantage over you to attract your ideal customers and clients to them? I know, right! The good news is that if you use WordPress, the tables could be turned in your favor and their clients could be finding you. You’re probably thinking “How the heck does that work? How much difference could a blogging platform make?” Well, a lot actually. WordPress was designed to be a search engine magnet.

Overdoing Your SEO? You Might Want to Rethink That

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Head of Google’s Web Spam Team, Matt Cutts, has set SEO tongues wagging this month with comments he made at a SXSW Conference session. In the panel session called Dear Google & Bing, Help Me Rank Better!, Matt inferred that Google is working on a new algorithm filter that penalizes sites that appear to be over-optimized. According to Barry Schwartz of Search Engine Land, here’s exactly what Matt said: ———————————————————————————————————————— “Now, what’s interesting about your question is you went a little bit deeper and you said, “Well, what about all the people who are sort of optimizing really hard and doing a lot of SEO?” And, uh, normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. And hopefully, in the next couple months or so, in the coming weeks, we hope to release it. And the idea is basically to try and level the playing ground a little bit.

Why Unsubscribers are Good for You

You are probably thinking… “What?!” Wondering why I would say people who opt out of your list is a good thing? Read on… People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It’s very difficult to sustain that level of engagement over time. Even if you’re cranking out excellent content and value consistently – some people just lose interest and move on. Nothing you can do about it

The Entrepreneur’s Dilemma

Communication is a complex subject, and each new form of oral, visual, or digital dialogue has its own set of criteria that make it effective; as well as its own snake pit of hazards that can make it downright dangerous. Let’s put the current Macarena’s of marketing, Facebook, Twitter, and Pinterest aside for one moment and speak about another hot trend in marketing communication – video. Visual communication is about tapping into your audience’s emotional response to innate psychological desires: that’s the reason video is such a powerful marketing and branding vehicle. Video possesses more emotionally connective tools than any other medium. Using picture, movement, color, sound design, music, and motion graphics to speak directly to an audience with each viewer experiencing an intimate one-on-one experience makes Web video unique in its ability to communicate online.

Chitika CEO Venkat Kolluri Talks Data Analaytics and Business Insights with UT Dallas MBA Students

Chitika’s CEO, Venkat Kolluri, returned to UT Dallas today as special guest speaker for the school’s nationally ranked MBA program. His talk will cover Data Analytics vs. Business Insights. This is Venkat’s second visit to UT Dallas in the last several months. In November, he was a featured panelist at the Management Information Systems Conference held at the Naveen Jindal School of Management, where he engaged with other industry leaders on how to better prepare college students for employment in the dynamic tech industry. The Naveen Jindal School of Management at UT Dallas is one of the top 40 MBA programs in the country, with Full-Time, Online, and Executive programs. To read more about the MBA programs the school has to offer, visit their website here.