I was contacted recently by one of our graduates from Search Engine College. He wants to remain anonymous, so let’s call him Steve. Since taking our course, Steve had managed to land a job as Director of Online Advertising for a famous plastic surgeon in Los Angeles. He had already used what he learned about SEO and PPC to increase traffic to the surgeon’s site by more than 40 percent. But he had run into a bit of a roadblock, which is why he contacted me. Here’s part of Steve’s email: “Although my client’s Internet inquiries have increased dramatically since last May when I started, we have apparently reached the wrong audience. Every inquiring patient bellyaches over the prices and tries to talk him down.