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Self-Learning: The New Master’s Degree [Infographic]

May 15, 2012 By admin Leave a Comment

More and more people are starting to get tired of paying up to 50,000 dollars a year for a quality education. Employers are starting to stop caring about degrees. All they care about now is skills, skills, skills! After all, what’s the use of learning (and paying for) philosophy in college if all you want is to be a programmer? Fortunately for you, there are many ways available online or offline where you skip paying high fees for a teacher, and you just teach yourself everything you need to know to get a job. Or, if you already have one, maybe you could use a new skill or two without classes 5 days a week

Filed Under: Blog, Continuing Education, Facebook, Marketing, People, Search, SEO, Services, Twitter, Video, Web Design Tagged With: college-if-all, continuing education, employers, Facebook, fortunately, infographics, learning, masters, Search, SEO, Twitter

Chitika Data Solutions Engineers Talk Mobile Monday Boston

May 4, 2012 By admin Leave a Comment

Here at Chitika we love to get out of the office, network and most importantly learn something new! Attending special events, speaking panels and enrichment programs are passion points for everyone in the Chitika family. We are fortunate enough to be located in a region that is one of the epicenters for tech and innovation. This provides us with ample opportunity to constantly mix, mingle and share ideas with some of the industry’s top talent. On April 23rd, a group of Chitika Data Solution Engineers attended Mobile Monday Boston, one of Boston’s biggest monthly technology networking events. This particular session dubbed “Mobile Pitch Challenge” allowed some of Boston’s newest early stage mobile startups to pitch a panel of mobile investors, including; Antonio Rodriguez of Matrix Partners, Jeff Glass of Bain Capital Ventures and Jennifer Lum of Apricot Capital. In the words of our Data Solutions Engineers, here is how the evening turned out: In front of an audience of over 200 industry professionals, a group of startups made their pitch. Participating companies included Thumbs Up, PerscribableApps, cognet mobile, 29GO, RepeatReceipt, Spectacle and Codex Development. PerscribableApps came out on top, winning the most votes of the evening.

Filed Under: Marketing Tagged With: boston, engineers, market, mission, perscribableapps, pitch, Search, services, spectacle

Instructor Tip of the Week: Hacking Studio Quality Audio

April 30, 2012 By admin Leave a Comment

You’ve heard it in videos before: audio that sounds like it was recorded on the back of a pickup truck going through a tunnel: full of echos, crackling “S”’s, background noise, and hollow voices. But the solution doesn’t require thousands of dollars in expensive equipment or buying time at a studio. In fact, you can get professional quality audio with just a hundred bucks and some creativity. Here’s how: It all starts with the microphone, that magical device designed to capture sounds, and are often too successful. The trick is to find a mic that has a Cardioid or hypercardioid pattern. Cardioid patterns only pick up the sounds from right in front of the mic, rather than the entire room, so it doesn’t sound like you’re in an open area, even if you are.

Filed Under: Affiliate programs, Blog, Continuing Education, Facebook, Marketing, People, Search, SEO, Services, Twitter, Video, Web Design Tagged With: arctic, blue, cardioid, Facebook, house, like-it-was, love, Search, though-the-blue, Video, yeti-microphone

Match Types to Change in Google AdWords

April 22, 2012 By admin Leave a Comment

When I first heard this news, I was incensed. Now I know that advertisers can opt-out of the changes, I am a little calmer, but still annoyed. Here’s the deal: Starting next month, Google is changing the way match types work in AdWords. From mid May onwards, misspellings, plurals and variations of your Exact Match and Phrase Match keywords on Google AdWords will trigger your ads. In the past, if you wanted your ad to appear for variations, abbreviations or misspellings, you would use Broad Match targeting.

Filed Under: Marketing Tagged With: adwords, broad-match, Business, exact-match, google ppc, health, ppc, Search, Web Design, webmaster tools

12 Easy Tips for a More Successful FAQ Page

April 20, 2012 By admin Leave a Comment

Your FAQ or “Frequently Asked Questions” page can be a very important part of your business website. Your FAQ page is important for several reasons. * Your FAQ page could raise your Google rankings * Your FAQ page will help end any confusion your visitors might have * Your FAQ page will give a quick overview of your website content * Your FAQ page could increase your sales Adding a well written and designed FAQ page to your website should be a priority and the tips below will help you ensure your FAQ page will do a great job. 1. Easy Access – Your FAQ page will not be able to work for you if people cannot find it. Be sure to add links in your main navigation panel. You can also add links to your FAQ at the end of your pages

Filed Under: Marketing Tagged With: faq, format, Marketing, People, place, popular, sales, Search, traffic

How to Make a Website Interesting and Easy to Read

April 18, 2012 By admin Leave a Comment

Almost anyone can learn how to make a website. Software programs that create the code for the user have turned what used to be a complex process into a simple task that even a child can master. However, just because you can make a website doesn’t guarantee that your website will be easy to read or interesting for the reader. Fortunately, with a few simple techniques, you can make your website content engaging. Break up Content Studies show that people read information differently on the web than they do in print. For example, website users only tend to read small amounts of information at a time, and they are less likely to read all of the information. For this reason, experts call the web a “non-sticky medium,” meaning that readers won’t stick around to read every last sentence, especially if the information is poorly organized or if there is too much text on a page.

Filed Under: Marketing, Web Design Tagged With: audience, Business, continuing education, Facebook, king, Search, social networking, Twitter, Video, Web Design

Buzz Master: Miguel Hernandez hits 100 users in 48 hrs with new course. Learn how he did it.

April 18, 2012 By admin Leave a Comment

Miguel Hernandez, Udemy instructor and CEO of Grumo Media, had 100 subscribers to his new course, How to Make Money Online Teaching What you Love, within 48 hours! Here’s how he did it: “As soon as I finished my course, How to Make Money Online Teaching What you Love, I decided to test the theory of providing incentives to users and creating a sense urgency. This is the first time I’ve used this approach, and my experience has validated that it works. Basically, I used the same techniques that Groupon uses. Through my classes and business contacts I collected student e-mails, facebook, twitter etc. But the FIRST people I reached out to were the students enrolled in my other courses. As soon as I finished the course: I made a course announcement to all the people taking my demo video course and sent an email to 500 people on my email list. I told them “Because you’re an existing student I’ll give you a really juicy discount of 75% off,AND it’s a limited time offer AND there’s only 100 left.” That really enticed people to go out and get the course.

Filed Under: Affiliate programs, Blog, Business, Facebook, Marketing, People, Search, SEO, Services, Social Media, Twitter, Video, Web Design Tagged With: Facebook, featured articles, Marketing, media, money-online, People, Search, Twitter

Make A Website That Emphasizes Legitimate SEO Tactics

April 16, 2012 By admin Leave a Comment

Creating a website that offers value to the reader is very important. Your website should offer great content that others will want to link to and share. However, it can be hard to get your site viewed by a lot of people unless you are aware of how to implement SEO. Just make sure that you make a website that uses legitimate SEO tactics to get your page higher in the search engine results. Use Natural Content Don’t try to stuff keywords into your text. Keyword stuffing is going to make your content look unnatural to the reader. It will also be something that would cause a person to avoid visiting your site in the future

Filed Under: Marketing, SEO Tagged With: advertising, article, continuing education, Facebook, health, ranking, Search, SEO, services

10 Keyword Blunders That Could Cost You Money

April 13, 2012 By admin Leave a Comment

Keywords are a crucial part of your website’s SEO. Keywords are what people use to search for sites and if you are not using them properly, your site will not get found. Thus, you will lose sales and money. If keywords are done correctly, it could mean substantial traffic and sales for your online business. However, the process of finding and using keywords is much more involved than you might think.