The Emarketing List

Your first task is to obtain contact details. There are many ways of doing this, but a fairly easy way is to use a so called squeeze page asking for their information. You can sugar coat this by offering a free gift or a discount on their first order or something else. Tell them that you will be sending newsletters and always make it easy for them to unsubscribe this service if they so wish. Always make them feel that there is no obligation. Potential and existing customers are more likely to remain with you and buy from you.

Interesting and Factual

Always make information interesting but keep it factual. Do not ramble on and on about things not relevant to your business. Choose topics carefully and attract attention quickly, so do consider your target audience thoughtfully. Keep the reader hooked so that they will visit your website. Perhaps give a couple of useful tips or insights. Do not give the hard sell, people don’t like this and they won’t read your news so give them useful information about your products or services. Try to demonstrate how your products or services can enrich their lives. Depending on what you have to offer, tell your audience how your products or services work and how much you can do to help them. However, do make sure that you can follow up on any promises made as nothing is more disappointing or frustrating than being let down.

Cheaper to Keep an Existing Customer then Get a New One

Fact is, that it is easier to keep an existing customer than it is to acquire a new one, so look after your existing customers and keep them coming back for more. Using email to give special discounts to past customers can give your business a boost. If a customer purchases goods from a company and never hears from that company again, chances are the buyer will forget the name of the company. By keeping in regular contact with your customers means that they are more likely to consider you when looking for the products or services that you offer. This of course is good for business and if you give excellent service, customers are more likely to recommend you to their friends and families.

Choosing How Often to Send Newsletters and Emails

You can choose how often you send out newsletters but be aware of sending too many or too few, you need to get the timing just right. That way your customers will look forward to receiving their newsletters or emails. In the end, it is all about keeping your customers happy.

Post from: SiteProNews: Webmaster News & Resources

Promoting Your Business Using Email and Newsletters

Create A Page

Creating a page for your blog is a great way to showcase and gain readers and fans. There are a lot of customization options and you can even add compatible applications to your pages. To get started you will need to click here to create a new page. After you get your page the way you like it, you can start sharing it with your friends and inviting them to become fans. One thing about Facebook pages is that it will not show you as an admin of the page; you will be listed as a fan of the page along with everyone else.

The first application you may want to add is some type of RSS feed importing application but, in my opinion, it’s better to import your posts through the Notes application. Importing your blog posts through notes (which I’ll explain in more detail below) will display published blog posts on the page wall as opposed to the boxes tab or some other small area of the page.

NetworkedBlogs

This is a great application found here, that works on both personal profiles and Facebook pages. If you add it to one of your pages, it can be added as a separate tab that will then display snippets of your latest blog posts. You can also allow the NetworkedBlogs application to update your personal or page status (depending on which you add it to) everyone time a new post is published. This application is kind of like creating a page for your blog but does different in a few ways. For starters, with NetworkedBlogs you will be shown as the author of the blog. Once you have your NetworkedBlog page setup, you can then invite people to follow your blog in which they’ll be able to rate your blog and leave comments.

Import Notes

Notes is an application that allows you to create notes, which are almost like blog posts, for your friends to see. Every time you post a new note it shows in the public timeline for all to see but, many do not know that you can import a blog into your Facebook notes. From the Notes application you will see an option in the right hand column under “Notes Settings” to import a blog. Setting it up is pretty easy, you’ll just need to enter either your blog or RSS feed URL. After going over the preview of an imported blog post and confirming the import you’ll be all set. Facebook will then check your blog every couple hours for new posts. As I mentioned above, this is also great to set up with your Facebook page.

Blog Box

This application is nice because once added, you can add a blog box tab to your profile, making it more easy accessible to those who visit your page. The Blog Box application can be found here. Once again you will need to import your blog into the application after which it will check every 6 hours for new posts. There are not many customization options for Blog Box. The great thing about Blog Box is that it allows you to edit your posts right from within Facebook. Doing this allows you to edit your title, text and tags plus you can even add your mood, what music you’re listening too, and a location.

Simparis Blogcast

Last but not least you can import your blog with the Simparis Blogcast application. Once again you’ll need your RSS feed and then you can choose to have Simplaris handle the updating, manually update yourself or setup your blog to ping Simparis. This application can be added to your info tab, profile column or box tab. Whenever a blogcast is posted it will show under your recent activity section on your wall as well as in the box on your profile if you are using it. There are a few option such as changing the update mode, showing pictures and links versus plain text and even specifying the post length. You can also choose how many post to show on the profile box.

How do you import and promote your blog on Facebook?

Do you use one these methods or is there another way you like better?

Feel free to share.

Written by Charnita Fance from Social Web Tools

Post from: SiteProNews: Webmaster News & Resources

5 Ways To Import and Promote Your Blog On Facebook