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Chitika CEO Venkat Kolluri has been asked by the IEEE Boston Entrepreneur’s network to share his wisdom with fellow entrepreneurs on how to successfully launch a business. The event, entitled “How To Get Stuff For Free,” will take place from 6:30- 9 PM on April 18, 2012 at the NERD center in Cambridge, MA. Venkat will be speaking on successes, failures, strategies and lessons learned in “Getting Stuff for Free” to help build your startup from the ground up, with little to no cash capital. Venkat is an expert on the subject, as he and Chitika co-founder Alden DoRosario started the company in 2003 with just a $5 investment. Chitika is now a leader in the online advertising industry, specializing in search, Local, and Mobile ads. He will share tips on how to acquire the necessities for your new business for the least amount of money possible, including; getting supplies, equipment and services, coaching, mentoring, business and strategic advice, leads, contacts, customers and more. This special discussion and networking event is free for ENET members and open to the public with a $10 registration fee.
Marketers know there is no magic formula for an ideal email marketing campaign. The secret to an effective email campaign, whether it’s to get more web traffic, grow sales, or increase donations, is through testing and optimizing emails. If used correctly, email marketing offers a great opportunity for brands to increase subscriber satisfaction and retention, and drive results. An effective email campaign is targeted and tested. Targeted, to ensure the message is relevant for the recipient. Tested, to ensure the message is as effective as it can be within the constraints of the campaign. With so many different variables you can test, here are the top 10 tips for split testing email campaigns: 1
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