Whenever new technology is introduced, commentators and so-called “experts” begin predicting the death of old technology. They did it with radio when live television broadcasting was introduced, and now it’s being done with email. With the rise of social networks and alternative marketing avenues–like Facebook, Twitter, SMS and Pay-Per-Click marketing–there’s an assumption that email’s value is rapidly declining. To take it one step further, many analysts are already writing email’s obituary long before its death. Why Email Marketing is Alive and Well There are plenty of problems with this assumption. For starters, the email marketing industry is more vibrant than ever. In fact, there are several companies that specialize in email marketing