12 Social Media Rules of Engagement for Small Businesses

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1. Have a purpose.

10 Tips for More Repeat Customers

As we all know, customers can and will make or break a business. Building a productive customer base is no easy task these days. And since selling to an already established customer is easier and more cost effective then trying to bring in a new customer. You need to know what you can do to keep your customers coming back. Below are ten strategies for keeping your existing customers and getting more sales. Although some of these tips might seem obvious, they are not always practiced.

Giving Has Its Own SEO Rewards

This week, Lisa Barone asked her Twitter followers if they had any defining moments in their career. She received a ton of responses, many having to do with how people first got into the field. I was pleasantly surprised to see that one person’s defining moment was when she received a free pass to the SES Toronto Conference in 2004, which I had given out via the High Rankings Advisor. She said it was what got her started in SEO. Pretty amazing and very cool that a simple gesture (on my part and that of the SES staff) could have such a profound effect on someone’s career – and, I daresay – life.

Protect Your Financial Future With An Online Business

webmasters

The world around us is concerned about the future. With Obama in the White House and record government spending during this economic recession, many of our neighbors are sweating what the future holds in store for them. I worried about it for a bit, and then I realized that those of us who live our [...]

8 Reasons to start an online business in 2009

business

The economy is down, we’re in probably the worst financial crisis since the great depression, and unemployment is shooting through the roof. Sounds like the worst time to start an online business right? Wrong! 2009 could be the perfect time to start a business if you are smart about it. Here’s the reasons why: It’s [...]