“There’s an app for that.” How many times have we all heard that phrase during the past couple of years? Allow me to put it into better perspective for you. During the last week of 2011, 1.2 billion apps were downloaded, with 242 million apps being downloaded on Christmas day alone. While that number may seem staggering, it is even more so when one considers that less than 11 billion apps were downloaded in all of 2010. Add to that the fact that it is predicted that the number of mobile apps offered by companies will increase by a factor of 10 in 2012, and it is clear that the public’s App-etite is clearly uncontrollable. FACT: As of December 2011, there were nearly 1 million applications available to the public, with nearly 2,000 new apps being published on a daily basis. While some apps are pay to play, where consumers are charged a few dollars to download and use them, a vast number of them are given away for free…or, are they