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As you may know, we are specialized in web-based database driven applications and we offer domain names, web hosting and web design, e-commerce, affiliate marketing and more. We offer services in English and Romanian languages. Our services are specialized in both business websites and Christian Church / Organization websites.

This summer we relaunched http://LucianWebService.com website using the WordPress technology.

Subscribe to our new LWS Newsletter!

You can subscribe to our current newsletter by visiting http://LucianWebService.com and filling out the “Subscribe to LWS Newsletter” form.

LWS newsletter will feature:

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Please note: Our LWS newsletter is available only in English language.

Thank you for your partnership during the years.

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Lucian Web Service

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P.S. In case you are interested in our other websites, we also relaunched Intercer English and Intercer Romanian with new graphics and content, selected news and media, slideshows, Twitter lists and daily digital newspaper.

The book, written by my friend, Marc Ostrofsky, is “The Ultimate Guide to Making Money on the Internet”. You most likely heard about some of Marc’s incredible success online including when he sold the domain name Business.com for a Guinness Book of World Record price of $7.5 Million. What you don’t know is that he also got a percentage ownership in Business.com, which they later sold for $345 Million! You should know, Marc started with $5000 and now his internet firms gross over $75 Million a YEAR.

I am happy to report that Marc is FINALLY sharing his secrets with us. I’ve already ordered my copy of Get Rich Click! just based on what I’ve learned about it from his team and who is endorsing it (Jack Canfield, Stephen Covey, David Bach, Brian Tracy, Joel Comm, Bill Walsh, Mike Koenigs, Keith Ferrazi, Mike Filsaime, Robert Allen, Anthony Morrison, Mark Victor Hansen, and others).

As a friend of mine, he’s put together an insane offer for people I know. His offer is simple, buy a copy of Get Rich Click! and you get some ridiculous bonuses he set up.

The amount of useful information in this book is amazing….hundreds of different ways to make money in our “internet based” world. You will learn how people and businesses make money with social media sites such as Facebook, Twitter, LinkedIn and even YouTube. You will learn how to make money in the domain name business, in the information marketing business, in the affiliate marketing space, and how Marc’s own companies do $75 Million a year. You will read a variety of case studies on how others make money online and my favorite chapter, how to make money starting with no money!

The book stands on it’s own, but Marc is throwing in bonuses anyway!

BONUS 1: A free copy of his “The A to Z Rules of Online Success” (normally $19.95)

BONUS 2: Over $500 in internet advertising (places like Google, Yahoo, Facebook, etc)

CLICK HERE to reserve your copy of the book and get all of the FREE BONUS items now, and be sure to tell your friends, family and social networks about this amazing new book!

P.S. Remember, this book is starting to get all sorts of recognition and people are starting to see it everywhere!  I just heard he got booked on The View in early June!  Just like the gold rush, the ones who get in first will be the ones with the biggest payoffs.  Get Marc’s book RIGHT NOW!

Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to never spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.

First Build an Account for Twitter Marketing

The first thing that you should do is to set up your Twitter account and populate it with several interesting Tweets, which are Twitter posts. Then begin following people who are also using Twitter, and you will find that most people will follow back. When your entire Twitter feed has blanks, though, most people will not bother to follow you. Once you start a micro blog post, you can get on with following any target demographic, and this can be done in either of two different ways.

1. Go to Twitter.com and do a search by typing in keywords that relate to the demographic that you are targeting. For example, if you are trying to sell an application for the iPhone, you would enter the keyword ‘iPhone’ or ‘iPhone app’ or anything that may find people who own an iPhone. It’s easy to follow people. If your posts are interesting and relevant, you will probably pick up some followers this
way.

2. Locate Twitter accounts that you want to follow by clicking the ‘Find People’ option. Then enter your keywords, related industries, locations or other defining detail to locate followers, and begin following them.

Twitter Marketing Uses Current Information

By adding news that is interesting and relevant about your services or product, you can keep your Tweets current. You can also add information about related news for your industry to keep Tweets interesting and informative. For example, if you sell cooking gadgets, you may want to post news about food and recipes.

As you work on developing your targeted demographic, you need to keep your followers engaged, so you will want to tweet, or post, often. Make sure to retweet relevant tweets from other Twitter followers. This is another great way to pick up new followers, and when they start to follow you, you also are plugged into their followers. Retweeting is one of the fastest ways to build your following or network.

By checking with search.twitter.com frequently you can look for brand names and see what customers are saying. You can follow these Twitter accounts and thank them. If you see customers who are angry or dissatisfied, you can follow them as well. Then you can retweet them and solicit solutions to the problem. Your customers will be thrilled with the feedback from you, and even more thrilled when you
rectify the situation. Twitter makes it easy to grow a ‘word of mouth’ reputation virally.

Twitter Marketing and Spam Do Not Mix

Spam in any electronic media is the kiss of death. If you begin spamming your followers, they will drop you like a hot potato. Spam activity would include only posting information on your own products, retweeting the same URL repeatedly, obnoxious Twitter handles, and frivolous tweets. Twitter followers are savvy consumers, and anything deceptive or patronizing is going to leave a bad taste in their mouth.

Twitter Marketing Can Assess the Competition

If you want to build a quality following, then follow quality people on Twitter. There are many online marketers that are experts on Twitter like Dave Peck, Chris Brogan and Guy Kawasaki, and they should definitely be included in your list on Twitter. Also look for corporations that are active on Twitter. They are blazing a trail with their marketing, and you can get good marketing information from them.

Do not forget to look at what your competition is doing. See how they are going about increasing their own following on Twitter. If you want to be a smart marketer online, then you need to constantly be aware of what your competition is doing out in cyberspace. You have a huge marketing opportunity if they rarely post on Twitter, never retweet, or attend to negative posts.

Twitter Marketing Requires Patience

When you are using Twitter as part of your Internet marketing plan, you need to give it time to work. Twitter results take a while to appear, because it is one of the more long-term strategies. You will have to build up your networks and following, and if you use the correct strategies, it will happen in a timely manner. However, do not start a Twitter campaign if you are not going to see it through to completion, because an unattended Twitter account is worse than no account at all.

Once you have built a good Twitter following, then you want to market with a gentle touch. Instead of using ‘in your face’ marketing tactics, pose a question where your product or service is the answer. Tweet that there are updates on your company’s blog instead of trying to cram the information into your tweet, and people that want to know more will click through to your blog.

Always respond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.

Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong.

Post from: SiteProNews: Webmaster News & Resources

Tips and Tricks on Using Twitter for Business

The Emarketing List

Your first task is to obtain contact details. There are many ways of doing this, but a fairly easy way is to use a so called squeeze page asking for their information. You can sugar coat this by offering a free gift or a discount on their first order or something else. Tell them that you will be sending newsletters and always make it easy for them to unsubscribe this service if they so wish. Always make them feel that there is no obligation. Potential and existing customers are more likely to remain with you and buy from you.

Interesting and Factual

Always make information interesting but keep it factual. Do not ramble on and on about things not relevant to your business. Choose topics carefully and attract attention quickly, so do consider your target audience thoughtfully. Keep the reader hooked so that they will visit your website. Perhaps give a couple of useful tips or insights. Do not give the hard sell, people don’t like this and they won’t read your news so give them useful information about your products or services. Try to demonstrate how your products or services can enrich their lives. Depending on what you have to offer, tell your audience how your products or services work and how much you can do to help them. However, do make sure that you can follow up on any promises made as nothing is more disappointing or frustrating than being let down.

Cheaper to Keep an Existing Customer then Get a New One

Fact is, that it is easier to keep an existing customer than it is to acquire a new one, so look after your existing customers and keep them coming back for more. Using email to give special discounts to past customers can give your business a boost. If a customer purchases goods from a company and never hears from that company again, chances are the buyer will forget the name of the company. By keeping in regular contact with your customers means that they are more likely to consider you when looking for the products or services that you offer. This of course is good for business and if you give excellent service, customers are more likely to recommend you to their friends and families.

Choosing How Often to Send Newsletters and Emails

You can choose how often you send out newsletters but be aware of sending too many or too few, you need to get the timing just right. That way your customers will look forward to receiving their newsletters or emails. In the end, it is all about keeping your customers happy.

Post from: SiteProNews: Webmaster News & Resources

Promoting Your Business Using Email and Newsletters

Your Twitter profile needs to be human

It’s no good to use Twitter for business marketing to consumers if you are hiding behind the “corporate veil.” In other words, your Twitter username can be in your business name, but even if you are representing a large corporation, your actual name should also be on the profile along with your photo. People relate to people, not business logos.

A real person tweeting for a company is able to establish relationships with consumers that an anonymous corporate/company Twitter user cannot. Add bits and pieces of your personal interests to help create relationships.

You need to provide information before you provide sales pitches

If, for example, you are a footwear company using Twitter to attract new customers, it’s not enough to constantly tweet about new shoe styles your company is offering. You need to also provide useful information.

You might tweet links to research reports on the effects of going barefoot most of the time. Or you might tweet a link to a blog discussing cultural differences in what is acceptable footwear for “business” dress.

If you want people to trust your company enough to buy its footwear, you need to demonstrate you are trustworthy by helping consumers to know more about your field of footwear. You want to be known as a source of good information besides good footwear.

You can offer special deals to your Twitter followers

Although the majority of your tweets should NOT be sales pitches, it’s certainly acceptable to offer special deals for your Twitter followers as part of your Twitter marketing campaign. You can do this by providing a promotional code to be used on your site. And Twitter’s 140 characters makes Twitter ideal for getting your offer across in brief messages.

Also consider doing a fundraising campaign on Twitter – your company name is thus linked with a good cause. For example, anyone using the promo code will have 10% of his/her purchase go to a specific nonprofit organization.

Encourage questions from your Twitter followers

Use Twitter for business marketing by getting immediate feedback on issues of importance to your company. For example, if you introduce a new style in limited quantities, solicit opinions. Yes, some of the opinions may be negative. But it is better to know these opinions now while your footwear is in limited production than to find out this information after you’ve produced millions of pairs of this new style.

And make sure you monitor all mentions of your company on Twitter. You want to jump on positive comments – and thank people for those comments – as well as jump on negative comments. It’s much easier to put out a small fire than a large blaze.

In conclusion, how you use Twitter for business marketing to consumers is limited only by your imagination. If you share information first and then gently pitch your products, you should be able to reap the benefit of new customers who are loyal to your products thanks to having a strong connection with a real person from the company.

Post from: SiteProNews: Webmaster News & Resources

How to Use Twitter for Business Marketing

But in the end, being only human, you do the best you can, and let the readers judge for themselves. Anyway, I present to you my listing of “The 10 Biggest SEO Myths Exposed.”

1. Search Engine Optimization will put you on the first page of Google.

This is without question the biggest SEO myth floating around the Internet today. Here’s the truth: SEO is a tool – nothing more. And any tool is only as good as the person using it. That’s why some people have success with SEO, and others don’t.

Can SEO help get your website on Google’s first page? If the person doing the optimizing is competent, sure, it can help. But it’s far from guaranteed.

Here’s why: There are far too many variables that are involved in the ranking of a website – not the least of which are the age of the domain, relevancy and quantity of quantity of content, number and quality of inbound links, competition, and of course Google’s ever-changing algorithms.

2. Getting on the first page of Google will guarantee your success.

This is false. Let me tell you something: Getting on the first page of Google guarantees absolutely nothing!

Every single day, thousands of websites fail and go out of business. Some of those websites were on the first page of Google’s search results. So being on the first page of Google guarantees nothing.

Don’t get me wrong. While being on the first page of Google’s search results can definitely be an advantage, there are far too many variables involved that determine whether or not a website will be successful – not the least of which is the competency of the people behind the website.

They’re the one’s who really determine a website’s success or failure, not Google.

3. If you get a lot of traffic, you’ll make a lot of sales.

Another popular myth – but just that – a myth. It’s not how much traffic you get to your website that matters. It’s the quality of traffic and what you do with it that matters.

There are websites that get thousands of visitors every single day, that are not making a profit. Why? Because either their traffic is garbage, and/or they don’t know to convert their traffic into profits.

Conversely, there are websites that get only get two or three hundred visitors a day that are doing quite well. How are these websites able to do so much with so little?

Three reasons: 1. Their traffic is quality, targeted traffic. 2. They’ve figured out how to maximize the amount of traffic they get. 3. They’re working with a healthy profit margin.

If you’re not getting a lot of traffic, you’d better be making a lot of profit for each sale. Remember, traffic is wasted if you don’t have the ability to convert it into profits.

4. When your website tumbles in the search rankings, it’s because Google is penalizing you.

While this may be true in some instances, it’s not true in all instances. Here’s the truth: Google is only interested in one thing… Delivering the best and most relevant search results that it possibly can. Its continued world dominance depends on it.

And all things being equal, if your website delivers more relevant results than other websites in its category, then your website will rank ahead of those other websites. Now are there exceptions? Absolutely. Does Google get it wrong sometimes? Sure they do. No system is perfect.

But despite any conspiracy theories you may have heard about how your website is ranked, there’s really nothing conspiratorial about it.

5. All websites on the first page of Google are successful.

That’s the prevailing theory of course, but it’s far from true. The fact of the matter is some categories are more popular and profitable than others. Some categories simply don’t generate as much traffic as you might think.

That’s reflected in the price of pay-per-click advertising. Advertisers pay sky-high prices for some keywords, and mere pennies for others.

In addition, many businesses operate on extremely slim profit margins. That means they have to make an extraordinary number of sales to be successful. And if they aren’t getting the traffic, it’s difficult to generate the amount of income that they need to be successful.

6. Registering your domains for multiple years will help your search engine ranking.

It wouldn’t surprise me at all, if it was discovered that a domain registrar started this particular myth. But that’s all it is – a myth. While I was doing research for this article, I couldn’t find any evidence that registering a domain for multiple years has any impact on rankings at all – none.

That being said, registering your domain for multiple years certainly can’t hurt either.

7. Inactive or parked domains that are several years old have an advantage over newer domains.

This is false. A domain that’s 10 years old, which is inactive or parked does not have a significant advantage over a brand new domain that is active.

Why? Because inactive domains, regardless of age, don’t accrue links or trust. And inbound links and trustworthiness are significant determining factors when it comes to rankings.

8. Any link is a good link.

Nothing could be further from the truth. And if I’ve said it once, I’ve said it a thousand times: ALL LINKS ARE NOT CREATED EQUAL.

If you’re under the mistaken impression that exchanging links with any and everybody is helping you – think again. While exchanging links may seem like a good idea, it always isn’t.

For example, if you own a hosting website, how does it possibly benefit you to exchange links with a butcher, baker or candlestick maker? Answer: It doesn’t.

The link has to be relevant to your website’s overall theme, otherwise, it will do you no good. Also, reciprocal links and links from article directories just aren’t as valuable anymore, as links from quality, relevant websites.

Because of rampant misuse, reciprocal links and links from article directories have been degraded over the years. And Google just doesn’t place as much value on those types of links as it once did.

Google places much more value on links from quality, relevant websites. So those are the types of links that you should spend your time trying to obtain.

9. If you build it, they will come.

Just because you build a great looking website doesn’t mean that people are going to be so impressed, they’re going to virally push your website to the top of the search engines. It doesn’t work that way. You have to get the word out.

Building your website is only the first step. You have to advertise your website to the world. In addition, you have to make sure that your website is properly optimized for the search engines. You also need to make sure that your website has plenty of fresh, quality, relevant content to keep visitors coming back again and again.

If you build it, they will come – but only if they know about you.

10. Submitting your website to the search engines will help you get indexed faster.

This is one myth that simply will not die. It has been written about in article after article after article that submitting to the search engines WILL NOT help your website get indexed faster.

What WILL help your website get indexed faster is getting linked to by a website that has already been indexed by the search engines – preferably a website that’s popular. For example, forums, blogs, article directories, etc.

Why is the popularity of the website so important? Because popular websites get spidered much more frequently – giving your website the opportunity to get indexed much more quickly.

About the author:

David Jackson is the owner of http://reviews-by-customers.com – directory of reliable online services! If you would like The Secret to Non-Stop, FREE Targeted Traffic, read this: http://tinyurl.com/yfj6rxk

Post from: SiteProNews: Webmaster News & Resources

The 10 Biggest SEO Myths Exposed

• Which networks to join?
• How to participate?
• What’s enough, or too much?
• How will it help my business?

So, to answer some of these, I’d like to present my “Social Media For Dummies” overview. First, a quick recap of my favorite networks and what they’re about.

Facebook
The ultimate platform for keeping up with (stalking) friends. I joined Facebook way back in 2005, you know, when it was just for college students and before you could even share photos (gasp!). I’ve witnessed the evolution of this mega-network over the years, and it has become, not only the 4th largest website in the world, but the best place to find people, keep up with them, and inform them. It is the son of Classmates.com on every possible steroid ever ingested by humans. The ability to share and communicate with friends and colleagues is seamless. Overall, Facebook is a great place to start your social networking endeavors.

LinkedIn
A must-have in every business person’s arsenal of tools. If you are (or hoping to be) in business of any sort, LinkedIn is a great place to set up shop. Very similar to Facebook, minus the annoying applications, plus job postings and resumes. This is where you network with those in your industry, join groups, research companies, and prospect clients. Build your credentials by asking colleagues for recommendations or head to the “Q&A” section to offer advice.

Twitter – Share, Learn, Meet
I wouldn’t be surprised if Webster adds a new definition for “tweet” this year. Within the first half of 2009, Twitter has gone from nearly 5 million users to over 23 million. It is the social media platform of choice at Fortune 100 companies. Easily share links, pictures, videos, articles… Oh, and personal updates… with followers. Twitter is kind of like the cocktail party of social networks. Here, you can easily reach out to strangers by tuning in to their tweets or quickly replying to them. A limited amount of customization keeps annoying advertisements and outlandish profiles at bay, unlike the outdated MySpace.

Digg, del.icio.us, StumbleUpon, reddit, etc.
Social Bookmarking to share and store your favorite links. You just read an article over at NYT.com that you loved. Use one or more of these bookmarking sites to share it with the world. Looking for information or articles on a certain subject? Head to one of these sites and search your topic, you’ll be able to peruse a list of articles or sites that others have found useful or interesting. Not only are these great for sharing, but storing sites for later use as well. Say you have a home desktop, a netbook for travel, and a work computer… customize your bookmarks and easily access them on each computer without updating each machine.

FriendFeed
All of your networks in one place. FriendFeed lets you put all of your networks in one big stream. Users can see your Facebook status, latest Tweet, pictures posted on Flickr, blog post, bookmarked article and much more when they follow your feed. Much like Twitter, but a whole lot more.

These are the networks that I tend to spend most of my time on and are probably some of the key ingredients that should be in the pot. Every person and business is different and may need to change their recipe accordingly, but the key to all of these is to contribute and become a part of the conversation.

Now What?

So, now that we’ve covered some of the major players in the social networking field, it’s time to discover how we can use them. As a person in business, especially an industry with a significant amount of its target market online (which is really all of them now), you’ve got to understand that these networks are an integral part of their lives. Just like in previous decades where television commercials were considered a major part of any advertising/marketing plan because everyone watched TV… now, as many are leaving cable in the dust and turning to the Internet for their information and entertainment, it’s more crucial than ever to join the ranks of the digital pioneers.

However, the people using these networks are smart. They don’t fall for blatant advertising traps like they used to. They want to know that there’s something in it for them. If your product isn’t it and that’s all you’re talking about on Twitter, then they’ll ignore you. Social networks aren’t about advertising – they’re about building relationships.

Say you run a small business, maybe you own a restaurant, a clothing boutique, a PR firm or a chiropractic firm… What is in it for you?

• Take a look at your customers or clients when they’re in your office or store. Are they on their iPhone or Blackberry checking email? Did they mention finding you online? Did they hear about you from a friend? If you can answer “yes” to any of those questions, then you’re missing out on connecting with your customers and should probably put on a pot of coffee, cause you’re going to be here for a while.
• Social media is a chance to be at your market’s finger tips when they look at their phone or get online in a friendly and non-obtrusive way.
• You can quickly address customer service issues by communicating directly with the customer.
• Prospect new clients.
• Learn about trends in your industry, stay up-to-date with competition and network with power players in your industry.
• Offer existing customers incentives, coupons or interesting information to keep them tuned in to your brand.

Many people will pay thousands of dollars trying to get these things with traditional techniques. Social media is free… despite, of course, any operating costs like time and possibly design fees to add a professional touch. You need to be on here… Do a Google News search for “small business social media”. BusinessWeek, LA Times, NY Times will be some of the publications insisting you buck up and make it happen.

How to Participate Effectively:

• Do not start a social media campaign if your intention is free advertising. No one will listen and you will waste your time. Period.
• Take a minute and figure out what you want to get out of being involved in social networks. Research how other businesses have been successful. Make a plan. Mashable is a great place to learn about social media.
• Twitter is a great place to find people in your area, geographically or by industry, and interact with them. Start a conversation, always give if you ever want to receive and don’t constantly advertise. No one likes spam… so don’t spam your followers with pleas to go to your website or go into business with you. Offer your followers a coupon or discount if you’re hoping for business from them… Keep them up-to-date on any changes to your menu or services… Share fun pictures from happy customers… Follow-up with an unhappy customer or use your competition’s bad customer service as a great way to introduce you into their lives. Just remember to keep it real, be you, because everyone wants to know that there’s a human behind your username.
• Facebook is generally most successful for companies with a large following or customer base. But that doesn’t mean you should skip it… create a personal profile so you can network with friends and family. By being there, you can instantly share things about your business with people who already like you and will probably listen more than the average stranger. By keeping your brand in their mind, they’ll be more likely to spread the word and pass you along to their friends, and so on. Word of mouth, my friends…
• LinkedIn is a must for anyone in business. Very straightforward here, like a virtual resume on steroids. It’s always good to network with past and present colleagues and continue to build relationships, because you never know when you may need them or vice versa.

Last Words:
Keep your brand consistent among all of the networks you decide to join. Monitor your brand using tracking tools. And remember to Collaborate, Communicate, and Participate.

Post from: SiteProNews: Webmaster News & Resources

%%Social Networking for Business Guide%%

Social Networking for Business Guide

Twitter does break the usual trends somewhat, insofar as anything to do with social networking has an established “trend” of course. Twitter allows you to post messages, either through a web portal or on your mobile phone, letting everyone know what you think, where you are or what you’re doing. Your message is restricted to 140 characters or less, so it’s always succinct. You have the option of selecting who you want to talk to, and who you want to hear from – known as “followers” or “following” in the world of Twitter.

At this particularly early stage of its ongoing development, Twitter doesn’t really seem to have any business model as such. You can quickly sign up and start “tweeting” your message at no cost whatsoever. Marketers take a long hard look at the viral capabilities provided by this service and they begin to salivate. Opportunities await those who seek to harness its power.

Twitter is ideal for communicating news or interacting with your peers. You can send a message directly from your mobile phone using one of the currently available applications, without even having to visit a computer. It’s difficult to estimate the actual number of users because of the fluid nature of the platform, but many experts do caution that the number of avid users, or those who actively follow and get followed, represents a very small proportion of the total user base.

While the number of engaged users may be only a few percentage points of the total user base, the Twitter platform can still be viewed as having good marketing potential. Internet marketers need to approach the task of soliciting followers carefully. Whatever your niche, the first thing that you need to do is to seek out other experts who are regular “tweeters”. You can do this by using a simple search within the program. Once you find these experts, take a constructive look at their list of followers, as your job is to try and add friends or followers to your Twitter feed in a concerted and sensible way.

As it appears that the vast majority of members do not actively keep up with Twitter, it follows that there is no point in adding followers without trying to qualify them. If you can see that the potential follower has an active list of people who he or she is following and, in turn, is being followed by, then they are potential targets for you.

Work toward building a list of followers by initially just following the individuals who you think might have a particular interest in your specific products or services. If you’ve taken the time to qualify them and you discover that they follow you in return, then you’re well on your way.

While you can get away with just including your information in the profile supplied by Twitter, most internet marketing experts recommend that you also design some sort of banner or customised template rather than using a generic wallpaper background. This should include your branding, logo and message and it’s something that all serious marketers maintain.

As is the case with any form of Internet marketing, make sure that you do not spam and that your messages are always relevant, informative and/or entertaining. There is a time and a place for you to include your marketing message, and you must always do this in a subtle way. Happy Tweeting!

Post from: SiteProNews: Webmaster News & Resources

%%Tweet Your Marketing Message%%

Tweet Your Marketing Message

Free traffic is by far the best, and if you are unsure how to use pay per click advertising such as Google Adwords properly, it could cost you a lot of money to correct inadequacies in your SEO. Only 1% of those that start in internet marketing actually make any money: largely because they do not know how to promote their website. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.

SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. Having a great looking website with a lot of well writen content on each page is not sufficient to earn you a listing on Google, let alone a high one that will bring you free traffic. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.

Algorithms are mathematical formulae with no eyes. They are blind to your fabulous graphics and fantastic web design skills. They read the source code of your site, including the text. The way you format your text gives weighting to certain pieces of text, and lets the algorithm know what your important keywords are.

The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also a component of your SEO. THere is alot more to SEO than just soem H heading tags and keyword meta tags – much more. The majority of people do not understand what SEO is or how to optimize their site, even if learning how to do so could immeasurably improve their chance of online success.

However, there is more to search engine optimization that simply reading about it. You have to see it in action, and fully understand what you are doing when optimizing your website. There are still professionals who believe that you must have 2% – 3% keyword density on your page. They have disagreed with me strongly yet I know that what they say is rubbish: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.

There have been a large number of changes in search engine optimization over the last few years, and SEO is no longer what it once was. However, what won’t change is the benefit to you of having a full understanding of the principles behind the actions you are taking when optimizing your website form search engines such as Google.

SEO search engine optimization wil make all the difference to the success of your site, and likely even that of your business. Don’t just read about it: see it in action and understand it.

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%%SEO Search Engine Optimization is Essential for Online Success%%

SEO Search Engine Optimization is Essential for Online Success