Not that long ago clients would say they wanted a ‘keyword density’ of three, four or five percent in their website copywriting. That gradually changed into a preference for ‘making the copy flow” and don’t worry about the keywords.’ That has changed yet again to placing the emphasis on ‘quality content’, and the improved link building that results from it. Keywords are still important – even if not at densities of five percent! Attractive, flowing copy will always be important to the user experience, irrespective of keywords. Similarly, making sure that the user experience is maximized by providing quality content is nothing new – and link building itself has always been a pillar which supported SEO efforts. What HAS changed is the emphasis on certain aspects of website copywriting. Look a little deeper and you will notice that Google’s preference for ‘quality content’ has extended to the more visual aspects of the web such as videos, charts and so on