Years ago, a marketing professor once said to his students that the “most important task all marketers must do is to constantly delight and satisfy their customers.” It may be a tall order for those youngsters at that time, but this principle rings true even up to this day. By delighting your customers, by putting the “wow” factor to their everyday life and business experience, you can establish better rapport as well as loyalty. It can also be a powerful advertising tool to further your telemarketing firms’ market base. For entrepreneurs in Australia, this is a very good investment. Sadly, that is one principle that is so overwhelmingly underutilized that some entrepreneurs wonder if this is worth the effort or not. Yes, it is worth it and everyone should be using it. The problem here is how to implement it.