Lucian Web Service

Play Hard, Work Smart: Chitika Featured in the Boston Globe

April 2, 2012 By admin Leave a Comment

Chitika was recently featured in the Boston Globe as one of several companies in Massachusetts taking steps to incorporate a focus on fitness and health in everyday activities. At Chitika, we like to follow the guidelines of “play hard, work smart.” Along with the other companies featured in the article written by Kathleen Pierce, the health of our employees is on the forefront of our minds. However, we don’t stop there. Not only is staying active throughout the day good for your body, it’s good for your mind as well. What’s more, it shows in the quality of your work.

Filed Under: Marketing Tagged With: advertising, Business, contests, current, energy, games, kathleen, kathleen-pierce, king, Twitter, Video

The Entrepreneur’s Dilemma

March 27, 2012 By admin Leave a Comment

Communication is a complex subject, and each new form of oral, visual, or digital dialogue has its own set of criteria that make it effective; as well as its own snake pit of hazards that can make it downright dangerous. Let’s put the current Macarena’s of marketing, Facebook, Twitter, and Pinterest aside for one moment and speak about another hot trend in marketing communication – video. Visual communication is about tapping into your audience’s emotional response to innate psychological desires: that’s the reason video is such a powerful marketing and branding vehicle. Video possesses more emotionally connective tools than any other medium. Using picture, movement, color, sound design, music, and motion graphics to speak directly to an audience with each viewer experiencing an intimate one-on-one experience makes Web video unique in its ability to communicate online.

Filed Under: Marketing Tagged With: advertising, Business, communication, current, digital, entrepreneurs, media, People, Search, Social Media, Video, Web Design

Is There a Decline In Email Marketing? – A SPN Exclusive Article

March 14, 2012 By admin Leave a Comment

Whenever new technology is introduced, commentators and so-called “experts” begin predicting the death of old technology. They did it with radio when live television broadcasting was introduced, and now it’s being done with email. With the rise of social networks and alternative marketing avenues–like Facebook, Twitter, SMS and Pay-Per-Click marketing–there’s an assumption that email’s value is rapidly declining. To take it one step further, many analysts are already writing email’s obituary long before its death. Why Email Marketing is Alive and Well There are plenty of problems with this assumption. For starters, the email marketing industry is more vibrant than ever. In fact, there are several companies that specialize in email marketing

Filed Under: Advertising, Blog, Business, Facebook, Google+, Marketing, People, Ranking, Search, SEO, Services, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: advertising, continuing education, current, google, online marketing, People, social, Social Media, university, Video, webmaster tools

Pinterest: 5 Ways to Use it Effectively to Market Your Business

March 7, 2012 By admin Leave a Comment

Oh no! ANOTHER social media platform? Oh yes – and it’s one you might want to take a look at, to see if it makes sense for your particular business. But a caution here – even it does – don’t feel you have to add it to your social media marketing. If you’re already overwhelmed and just keeping up with your current social media efforts, then leave Pinterest be, at least for now. But if it appeals to you and makes good business sense to add it to your business platform, here are five specific ways you can use it in your marketing efforts: 1. Less Clicks = More Conversions The less clicks your visitor has to make to get to the information or product they want, the higher your conversion rates

Filed Under: Advertising, Blog, Business, Facebook, Google+, Health, Marketing, People, Search, SEO, Services, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: continuing education, conversion, count, current, forest, market, pinterest, Video, Web Design

When is the best time to tweet?

August 25, 2011 By admin Leave a Comment

People want to know when is the best time to tweet, when their followers are online, to interact with them in a better way. That’s why we created the tool “Best time to tweet”! On the SocialBro dashboard you will find the tool icon. “Best time to tweet” has many charts: when your followers are online, when you get more retweets or replies etc., generated by analyzing your top 100 followers, in this current free version. The first thing to do is to request the report by clicking the tool icon. The report takes about two hours to be generated.

Filed Under: Blog, Facebook, People, Search, Social Media, Twitter, Video Tagged With: current, data, Facebook, People, socialbro, Twitter

Tips and Tricks on Using Twitter for Business

March 14, 2010 By admin Leave a Comment

Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business. Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help [...]