Almost anyone can learn how to make a website. Software programs that create the code for the user have turned what used to be a complex process into a simple task that even a child can master. However, just because you can make a website doesn’t guarantee that your website will be easy to read or interesting for the reader. Fortunately, with a few simple techniques, you can make your website content engaging. Break up Content Studies show that people read information differently on the web than they do in print. For example, website users only tend to read small amounts of information at a time, and they are less likely to read all of the information. For this reason, experts call the web a “non-sticky medium,” meaning that readers won’t stick around to read every last sentence, especially if the information is poorly organized or if there is too much text on a page.