Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a [...]
Cutting Rank: How an Improper Domain Name Redirect Can Forfeit Your Top Rankings
March 15, 2010 By Leave a Comment
Designing Web Sites For Search Visibility
January 12, 2010 By Leave a Comment
Designing enterprise Web sites for search engine visibility has been a major thread of this column since I started writing for MediaPost several years ago (side note: I will hit my 100th column in a few months). URL structures, redirection plans, dealing with process obstacles, and putting research up front have all been topics I’ve [...]
