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Social Networking for Business Guide

October 21st, 2009 by lucianmih | No Comments | Filed in Social Networking

It seems like there’s an over-abundance of social sites nowadays. For a newbie, it can be quite intimidating when first joining a network or two and building a community. A handful of questions may run through your head:

  • Which networks to join?
  • How to participate?
  • What’s enough, or too much?
  • How will it help my business?

So, to answer some of these, I’d like to present my “Social Media For Dummies” overview. First, a quick recap of my favorite networks and what they’re about.

Facebook
The ultimate platform for keeping up with (stalking) friends. I joined Facebook way back in 2005, you know, when it was just for college students and before you could even share photos (gasp!). I’ve witnessed the evolution of this mega-network over the years, and it has become, not only the 4th largest website in the world, but the best place to find people, keep up with them, and inform them. It is the son of Classmates.com on every possible steroid ever ingested by humans. The ability to share and communicate with friends and colleagues is seamless. Overall, Facebook is a great place to start your social networking endeavors.

LinkedIn
A must-have in every business person’s arsenal of tools. If you are (or hoping to be) in business of any sort, LinkedIn is a great place to set up shop. Very similar to Facebook, minus the annoying applications, plus job postings and resumes. This is where you network with those in your industry, join groups, research companies, and prospect clients. Build your credentials by asking colleagues for recommendations or head to the “Q&A” section to offer advice.

Twitter – Share, Learn, Meet
 I wouldn’t be surprised if Webster adds a new definition for “tweet” this year. Within the first half of 2009, Twitter has gone from nearly 5 million users to over 23 million. It is the social media platform of choice at Fortune 100 companies. Easily share links, pictures, videos, articles… Oh, and personal updates… with followers. Twitter is kind of like the cocktail party of social networks. Here, you can easily reach out to strangers by tuning in to their tweets or quickly replying to them. A limited amount of customization keeps annoying advertisements and outlandish profiles at bay, unlike the outdated MySpace.

Digg, del.icio.us, StumbleUpon, reddit, etc.
Social Bookmarking to share and store your favorite links. You just read an article over at NYT.com that you loved. Use one or more of these bookmarking sites to share it with the world. Looking for information or articles on a certain subject? Head to one of these sites and search your topic, you’ll be able to peruse a list of articles or sites that others have found useful or interesting. Not only are these great for sharing, but storing sites for later use as well. Say you have a home desktop, a netbook for travel, and a work computer… customize your bookmarks and easily access them on each computer without updating each machine.

FriendFeed
All of your networks in one place. FriendFeed lets you put all of your networks in one big stream. Users can see your Facebook status, latest Tweet, pictures posted on Flickr, blog post, bookmarked article and much more when they follow your feed. Much like Twitter, but a whole lot more.

These are the networks that I tend to spend most of my time on and are probably some of the key ingredients that should be in the pot. Every person and business is different and may need to change their recipe accordingly, but the key to all of these is to contribute and become a part of the conversation.

Now What?

So, now that we’ve covered some of the major players in the social networking field, it’s time to discover how we can use them. As a person in business, especially an industry with a significant amount of its target market online (which is really all of them now), you’ve got to understand that these networks are an integral part of their lives. Just like in previous decades where television commercials were considered a major part of any advertising/marketing plan because everyone watched TV… now, as many are leaving cable in the dust and turning to the Internet for their information and entertainment, it’s more crucial than ever to join the ranks of the digital pioneers.

However, the people using these networks are smart. They don’t fall for blatant advertising traps like they used to. They want to know that there’s something in it for them. If your product isn’t it and that’s all you’re talking about on Twitter, then they’ll ignore you. Social networks aren’t about advertising – they’re about building relationships.

Say you run a small business, maybe you own a restaurant, a clothing boutique, a PR firm or a chiropractic firm… What is in it for you?

  • Take a look at your customers or clients when they’re in your office or store. Are they on their iPhone or Blackberry checking email? Did they mention finding you online? Did they hear about you from a friend? If you can answer “yes” to any of those questions, then you’re missing out on connecting with your customers and should probably put on a pot of coffee, cause you’re going to be here for a while.
  • Social media is a chance to be at your market’s finger tips when they look at their phone or get online in a friendly and non-obtrusive way.
  • You can quickly address customer service issues by communicating directly with the customer.
  • Prospect new clients.
  • Learn about trends in your industry, stay up-to-date with competition and network with power players in your industry.
  • Offer existing customers incentives, coupons or interesting information to keep them tuned in to your brand.

Many people will pay thousands of dollars trying to get these things with traditional techniques. Social media is free… despite, of course, any operating costs like time and possibly design fees to add a professional touch. You need to be on here… Do a Google News search for “small business social media”. BusinessWeek, LA Times, NY Times will be some of the publications insisting you buck up and make it happen.

How to Participate Effectively:

  • Do not start a social media campaign if your intention is free advertising. No one will listen and you will waste your time. Period.
  • Take a minute and figure out what you want to get out of being involved in social networks. Research how other businesses have been successful. Make a plan. Mashable is a great place to learn about social media.
  • Twitter is a great place to find people in your area, geographically or by industry, and interact with them. Start a conversation, always give if you ever want to receive and don’t constantly advertise. No one likes spam… so don’t spam your followers with pleas to go to your website or go into business with you. Offer your followers a coupon or discount if you’re hoping for business from them… Keep them up-to-date on any changes to your menu or services… Share fun pictures from happy customers… Follow-up with an unhappy customer or use your competition’s bad customer service as a great way to introduce you into their lives. Just remember to keep it real, be you, because everyone wants to know that there’s a human behind your username.
  • Facebook is generally most successful for companies with a large following or customer base. But that doesn’t mean you should skip it… create a personal profile so you can network with friends and family. By being there, you can instantly share things about your business with people who already like you and will probably listen more than the average stranger. By keeping your brand in their mind, they’ll be more likely to spread the word and pass you along to their friends, and so on. Word of mouth, my friends…
  • LinkedIn is a must for anyone in business. Very straightforward here, like a virtual resume on steroids. It’s always good to network with past and present colleagues and continue to build relationships, because you never know when you may need them or vice versa.

Last Words:
Keep your brand consistent among all of the networks you decide to join. Monitor your brand using tracking tools. And remember to Collaborate, Communicate, and Participate.

Erica Erwin works with online marketing, social media and public relations for a small-business improvement firm. http://www.webplus5.com http://www.businessways.com/

Post from: SiteProNews: Webmaster News & Resources

%%Social Networking for Business Guide%%

Social Networking for Business Guide

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SEO Company Shares: 5 Things to Consider Before Starting Your Next Website

May 8th, 2009 by lucianmih | No Comments | Filed in Marketing, SEO, Social Networking, Web Design

It surprises me how many companies underestimate the marketing value of their website. In many cases, design and content development are left to the IT department with little to no input from the marketing channels other than logo and color scheme. The websites are put up too fast, without enough consideration of fundamental elements such as traffic sources, conversation to sales and design. A website represents the company behind it and the effectiveness of a website signals the quality one would receive from that company. It is important that business owners answer the following five questions before tackling a new website.

1. What is the website’s purpose or mission?

Sounds simple right? Defining your site’s purpose is the single most important step you should take prior to new website construction. For most, the purpose will be as simple as “produce quality leads for our sales teams” or “sell our products online”. Once the mission of your site is defined, incorporate that goal in every aspect of designing and developing your site. Ask yourself, “how does this feature help the website visitor complete the site’s mission?” It’s important not to lose focus and get caught up in ‘bling’ at the cost of realizing your mission.

2. What am I going to need in order to get this website launched?

  • Time

It’s important to have reasonable expectations of time lines. Most business owners budget enough time for the website to be presented in “rough draft” but forget that testing is an important part of the process. This can take much longer than anticipated. While your development team will provide their best estimation of the time it will take, as a rule of thumb, add 50% to the completion time a developer tells you to allow for anything unforeseen.

  • Cost

Cost is an important factor in the web developing process. Budget a little extra money over the agreed amount to allow for small enhancements to the project that were not originally specified. Unexpected enhancements costs are a really good reason to have a very detailed project description before you begin. It’s not uncommon for technology based projects to come in slightly over budget and by having extra money at your disposal, you’ll be able to keep the project moving forward.

  • Resources

Have all your resources, such as having an assistant to help with planning or a graphic designer to help incorporate your company’s brand into the site, on board prior to starting. You may also need to bring in outside help, like programmers, internet marketing companies, social media marketing agencies and copy writers. Budget these resources into the total cost of your project and include them in the initial planning since having a seasoned professional working with you from the start will pay huge dividends upon completion.

3. How will I bring qualified visitors to my site?

Surprisingly, most small businesses have a website just to have a website with no strategy or plan on how they are going to bring qualified visitors to the site. It’s like having a billboard in the middle of the Sahara Desert – pretty but not bringing in customers. If you cannot hire an internet marketing company, you should tap into the many online resources geared towards small business internet marketing. At a minimum, you should invest into a properly managed Pay Per Click (PPC) Marketing Campaign. Unlike Search Engine Optimization (SEO), the effects of PPC are immediate and can be controlled. I would also recommend working with a SEO professional to lay down the groundwork that will rank you high on the search engines.

Remember offline marketing as well. Your website should be part of your brand – put it everywhere! It should be on all letterhead, business cards, company vehicles, print and TV advertisements. Holding a contest that directs people to your websites is a popular and effective way to acquire a large number of back links to your site, which helps with search engine rankings.

4. How will I track my website’s ROI or gauge effectiveness?

Once your site is up and running, you’ll need to know if your marketing efforts (both “on-site” and “off-site”) are working. Remember your site’s purpose or mission? That now becomes what is known as a “conversion”. A conversion is the action taken by a website visitor that fulfills the site’s purpose. In most cases, this is either entering a sales lead into your site or buying an item. Other conversions could be downloading an “e-book” or signing up for a newsletter. Whatever the conversion is, everything done both on and off the site must be to lead people towards that completing a conversion.

To track your website and marketing effectiveness you need a reliable analytics program installed on your site. I am a big fan of Google Analytics because it’s very user friendly, easy to setup and free! By defining the desired conversion in your analytics program (PPC accounts as well) you will see which marketing efforts produce the highest number of conversions. Keep in mind that you may have a scenario where you get reduced site traffic but more conversions – but this is a good thing! You should review your analytics each month to track if your marketing campaigns are increasing or decreasing your conversions. Internet marketing company can do this for you and suggest ways to increase your conversions

5. How will I use design and technology to enhance my website?

  • Design

Websites should be clean, clear and clutter free. Ensure your designers are familiar with your brand and how your company is graphically represented by giving the web designer a copy of your logo and any promotional material. The site must be developed around your existing brand not the brand designed to fit the website. If you are a new company, take the time to develop a rich corporate identity before having your website designed and developed.

  • Technology

I’ve found that a web developer’s choice of code is similar to a person’s choice of automobile – personal and really not making any difference in function. There are some cases when you will need something robust like a pickup truck or SUV but in most cases using a common form of programming like PHP HTML or ASP will still get you from A to B. As well, using a common programming language will ensure that you’ll be able to find programming help faster and less expensive than if you went with a lesser known language. Finally, try to keep away from Flash and JavaScript as they can hamper the crawling of search engines on your site.

As you can see, a clear and thought out action plan will greatly increase the effectiveness of your site. Don’t underestimate the power of a well designed, conversion optimized website since this can mean many dollars added to your bottom line. Good Luck!

About The Author:

Oliver Feakins is the President of the Internet Marketing and Social Media Company(http://www.webtalentseo.com) WebTalent SEO. Visit http://www.webtalentseo.com for more information or call 877-496-3327.

Post from: SiteProNews: Webmaster News & Resources

SEO Company Shares: 5 Things to Consider Before Starting Your Next Website

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5 Ways To Import and Promote Your Blog On Facebook

April 28th, 2009 by lucianmih | No Comments | Filed in Social Networking, facebook

With the Facebook public timeline functioning more like Twitter everyday, it’s a great way to get your blog noticed. I’m sure most of you probably already know about importing “stories” directly into your Facebook wall via the wall settings. If you’re looking for more options and ways to display your blog, here are five methods that might help. There are, of course, more ways to import your blog into Facebook but, these are the methods I found to be most reliable and actually do work.

Create A Page

Creating a page for your blog is a great way to showcase and gain readers and fans. There are a lot of customization options and you can even add compatible applications to your pages. To get started you will need to click here to create a new page. After you get your page the way you like it, you can start sharing it with your friends and inviting them to become fans. One thing about Facebook pages is that it will not show you as an admin of the page; you will be listed as a fan of the page along with everyone else.

The first application you may want to add is some type of RSS feed importing application but, in my opinion, it’s better to import your posts through the Notes application. Importing your blog posts through notes (which I’ll explain in more detail below) will display published blog posts on the page wall as opposed to the boxes tab or some other small area of the page.

NetworkedBlogs

This is a great application found here, that works on both personal profiles and Facebook pages. If you add it to one of your pages, it can be added as a separate tab that will then display snippets of your latest blog posts. You can also allow the NetworkedBlogs application to update your personal or page status (depending on which you add it to) everyone time a new post is published. This application is kind of like creating a page for your blog but does different in a few ways. For starters, with NetworkedBlogs you will be shown as the author of the blog. Once you have your NetworkedBlog page setup, you can then invite people to follow your blog in which they’ll be able to rate your blog and leave comments.

Import Notes

Notes is an application that allows you to create notes, which are almost like blog posts, for your friends to see. Every time you post a new note it shows in the public timeline for all to see but, many do not know that you can import a blog into your Facebook notes. From the Notes application you will see an option in the right hand column under “Notes Settings” to import a blog. Setting it up is pretty easy, you’ll just need to enter either your blog or RSS feed URL. After going over the preview of an imported blog post and confirming the import you’ll be all set. Facebook will then check your blog every couple hours for new posts. As I mentioned above, this is also great to set up with your Facebook page.

Blog Box

This application is nice because once added, you can add a blog box tab to your profile, making it more easy accessible to those who visit your page. The Blog Box application can be found here. Once again you will need to import your blog into the application after which it will check every 6 hours for new posts. There are not many customization options for Blog Box. The great thing about Blog Box is that it allows you to edit your posts right from within Facebook. Doing this allows you to edit your title, text and tags plus you can even add your mood, what music you’re listening too, and a location.

Simparis Blogcast

Last but not least you can import your blog with the Simparis Blogcast application. Once again you’ll need your RSS feed and then you can choose to have Simplaris handle the updating, manually update yourself or setup your blog to ping Simparis. This application can be added to your info tab, profile column or box tab. Whenever a blogcast is posted it will show under your recent activity section on your wall as well as in the box on your profile if you are using it. There are a few option such as changing the update mode, showing pictures and links versus plain text and even specifying the post length. You can also choose how many post to show on the profile box.

How do you import and promote your blog on Facebook?

Do you use one these methods or is there another way you like better?

Feel free to share.

Written by Charnita Fance from Social Web Tools

Post from: SiteProNews: Webmaster News & Resources

5 Ways To Import and Promote Your Blog On Facebook

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TOP 5 Free Keyword Research Tools For Web Developers And Online Marketers

April 1st, 2009 by lucianmih | No Comments | Filed in Marketing, SEO, Social Media, Social Networking, Training

The benefits of finding the best free keyword research tools online today are plentiful for you. With so many popping up online you often ask yourself which one is worth using for my basic keyword research needs.

Well in this article I’m going to give you some great links to what I think are the best free keyword research tools on the web to help you with your keyword analysis. They’ll give you some great stats to work with and hopefully do the job you were hoping for.

There’s just one thing I want to mention about these free keyword research tools below and that is they only give you the amount of searches for that given keyword phrase. What they don’t give you is your competition for those given keyword phrases.

But what we’re really trying to do here is find out if there’s a market for your interests and passions before you start building and marketing your website.

So with that said here are the free keyword research tools I think are the best for you to get started with and are very easy to use.

Lets start with the first one.

1) Wordtracker

With this free keyword research tool all you need to do is enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.

Go to: http://freekeywords.wordtracker.com

2) Google Adwords

This keyword research tool I think is by far the best because it allows you to enter keywords for analysis or a website URL(Hint: Great for analysising your competitors sites).

Go to: https://adwords.google.com/select/KeywordToolExternal

3) SEO Book

SEO Books keyword research tool is powered by Wordtracker’s API, plus it cross references Google and Yahoo search results to give you a detailed view of your keyword analysis.

Go to: http://tools.seobook.com/keyword-tools/seobook/

4) NicheBot Classic

With NicheBot Classic which also uses Wordtracker’s API allows you to insert your keyword and will give you the TOP 50 keywords and there daily search count and competing pages in Google, MSN and Yahoo.

Go to: http://www.nichebotclassic.com

5) Good Keywords

Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Good Keywords is completely free. No registration, no payments and no nag screens.

Go to: http://www.goodkeywords.com

So there you have it, 5 of the TOP free keyword research tools available to you on the web for free to get you started with your keyword research.

There are of course paid services and software that give you more detailed keyword analysis but if you don’t have the money to spend these are a great starting point for you.

It all starts here with your keyword research because what’s the point of starting a website or paid advertising campaign without this valuable information in your hands.

I hope this list of free keyword research tools helps you and the best of luck with your websites and advertising campaigns.

Cory Threlfall owns and operates a blog called The Web Development Central BLOG. Here you’ll receive Expert How-To Articles, Video Tutorials and Recommended Resources for getting your first website up and generating traffic. Visit today and subscribe to his Free RSS feed or Twitter feed so you’ll be the first to receive his latest blog updates. Go now to: Free Keyword Research Tools

Post from: SiteProNews: Webmaster News & Resources

TOP 5 Free Keyword Research Tools For Web Developers And Online Marketers

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Improve Every Aspect of Your Business With Twitter!

March 9th, 2009 by lucianmih | No Comments | Filed in Marketing, Social Media, Social Networking, Twitter

You’ve seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you don’t, you’re not alone. Most marketers are still boggled when it comes to using Twitter in their promotíon efforts. The main reason is because marketers don’t realize the sheer ingenuity of our favorite microblog’s 140-character limit communication. The reality is that the internet is information overload for most people. The genius of Twitter is that communication is forced into small chunks of information which most people can willingly digest. Presented with the option, people are more inclined to read a sentence or two as opposed to a long, involved blog entry or email! In this article, I will demonstrate how Twitter can not only be used by your business for marketing purposes, but also for customer service, product development, free publicity, and valuable access to experts!

Twitter for Marketing

If marketing entails everything you do to place your product or service in the hands of potential customers, including all communication, relationship building, and brand recognition – Twitter makes it instant.

For this reason, it is the perfect social networking platform for announcing sales, specials, and promotions. Many larger companies, such as Dell, have a Twitter account to announce sales as soon as they become available. As a small business owner, you can harness the power of Twitter this way too!

If you can get hundreds, or even thousands of people interested in your niche to follow your company’s tweets, you have a targeted líst of prospects at your fingertips. Simply tweet a brief detail or two about the special, and include your link. It’s that simple!

A líst of businesses on Twitter:

http://www.twibs.com

As a marketer, you know that the speed at which you can get your message out to your potential clients before your competition can reach them essentially determines your success. Twitter affords marketers the advantage of communicating with thousands of new prospects at the speed of light, and allows them to see your offer in real time.

Twitter for Customer Service

Many companies are designating human resources and time exclusively to enhance their customer service via social networking. Companies can find out the challenges, questions, and troubles that their clients are facing by reading their tweets to others.

Customer service representatives or public relations liaisons can immediately resolve any problems by engaging themselves in the conversation. Customer service representatives who engage their clientele via Twitter improve their company’s transparency, and show that they not only are concerned about their customers, but they also care about their brand.

Twitter for Product Development

Twitter can be used as an instant survey tool for product development. You can simply ask the likes and dislikes of others with a simple tweet and can incorporate or improve your current products or services.

It’s catching on. In fact, software development corporation Eclipse is working on a Twitter plug-in called Twitterclipse, which will tweet announcements, findings and questions within their development team. It is faster and more convenient than email, and also avails an RSS feed for posting their development updates within the Eclipse website.

Twitter for Free Publicity and Brand Awareness

As you know, free publicity is priceless – and it can be difficult for a small business to get access to the media. Companies regularly pay millions of dollars to imprint their brand in the minds of prospective clients.

With Twitter’s personalization features you can place your brand or company logo on your Twitter page. Because of the viral nature of Twitter, traffic and publicity comes for free.

People will associate your Tweets with your company, and their trust will grow in your products and services.

Twitter Gives You Access to Important People

No other media gives you direct access to leaders in your market like the internet does. Twitter gives you personal access to leaders and mentors that you have only ever dreamt of connecting with.

I bet you didn’t think you would ever get the chance to be 1-on-1 with Brian Tracy on Twitter, right?

http://twitter.com/BrianTracy_

—
Editor’s Note: Several Twitter related sites provide a means to identify Twitter users in your geographical area or relevant to your business:

http://mrtweet.net
http://www.twellow.com
http://justtweetit.com
http://www.twitterlocal.net
—

Simply follow them, and open up the channels of communication with your tweets! The leaders of your field impart valuable knowledge that you can apply to your online business, and can be a great source of free marketing tips.

Improve Every Aspect Of Your Business With Twitter!

Twitter is extremely simple, but this fact also adds to its versatility. You may not realize the effect of Twitter on your business when your followers are at a single digit – but just imagine the scope of your business reaching tens of thousands of followers! Many online businesses are using Twitter now… what are you waitíng for?

About The Author
Abe Cherian is the founder and CEO of AdClickMedia.com, an online advertising network and a subsidiary of Multiple Stream Media.

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How To Keep Your Website Visitors Coming Back For More

January 22nd, 2009 by lucianmih | No Comments | Filed in Marketing, Social Media, Social Networking, Webmaster Tools

Driving great quality traffic to your website can be a pretty tough task, but getting those visitors to come back is even tougher. The worse thing you can do is let your visitors come and go without attempting to intervene. What are the odds of them returning? Not very good at all. That’s where opt-in lists can be a big help and make a huge impact on your sales.

For those of you who don’t know, an opt-in list is a collection of emails that have been obtained by permission. Unlike spammers, you have the consent of these people to send them offers, messages and information relating to your Internet marketing business. Because they opted in, they also have the ability to unsubscribe to your list at any time.

You’ve undoubtedly heard of how important list building is in the world of online marketing, and there’s very good reason for it. It’s been said that it takes a potential customer an average of 7 times to see something before they make a purchase on the Internet. The best way to capitalize on this is through your list. By sending several well-written promotional messages over a period of time, you build their trust in you and increase the chances of making a lot more sales.

As your valuable list increases into the hundreds or thousands, you’re developing an extremely powerful resource that you can tap into every time you want to promote something new. You have already gained their trust and selling to them is a lot easier than selling to anyone else. Can you imagine having the ability to exclusively broadcast to your own email list of thousands at anytime? It’s a pretty big advantage that can really boost your income online.

Creating an opt-in list isn’t a difficult thing to do. There are many websites offering tutorials on how to do it step by step. You can even invest in an autoresponder which you will eventually realize to be a necessary tool as your Internet business grows. Autoresponders make it easier to capture emails and are a great way to manage your list especially when it becomes to large and complicated to handle by yourself.

Once you’ve got your website setup to build your list, you need to offer some sort of an incentive for them to sign up. People aren’t just going to hand over their email addresses to you. Most marketers online offer free Ebooks, newsletters or any type of valuable and useful information in exchange for visitor’s contact info.

It’s important to continually build and maintain the trust of the people on your list. Don’t jeopardize that by selling their emails to anyone and resist contacting them too much as all of this can be seen as spamming. There’s nothing that will shrink your list faster than being accused of practicing spam. Developing a trusting relationship with your subscribers is key to maximizing your income with them.

If you’re not attempting to capture emails on your website, you are letting money flow rapidly down the drain. An opt-in list allows you to build a relationship with your visitors over a period of time. That’s extremely hard to do with a website alone, especially when you only have one chance to impress your visitors enough to return again. A nicely maintained opt-in list has the potential to generate a substantial portion of your income online.

Jimmie Leonguerrero – Creating an opt-in list for your website is one of several vital tools necessary for success in today’s Internet marketing world. Visit www.LegitimateCashFlow.com now to discover more powerful resources to help build your legitimate home based business.

Post from: SiteProNews: Webmaster News & Resources

How To Keep Your Website Visitors Coming Back For More

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