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Creating a #Hashtag Campaign on Twitter

by Edwin Huertas / +Social Media Today

#twitter #hashtag #campaign #marketing #promote #retweet #gpluslws

“Often the biggest results come from the smallest actions.

Take Twitter hashtags, for example…

The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.

This tiny bit of detail lets Twitter organically categorize your tweets, as well as anyone else’s, that make use of the exact same hashtag. In a very big way, it is the 140-character equivalent of assigning keyword tags to documents and blog posts.

Just as anyone searching for content about a specific keyword gets pointed toward the articles containing that keyword, anyone searching on a hashtag gets a listing of tweets containing that hashtag. Reflect on that for a moment, for therein lies the power of the humble hashtag.

By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.”

Read full article at the source:
http://socialmediatoday.com/edwin-huertas/493748/creating-hashtag-campaign-twitter

Embedded Link

Creating a #Hashtag Campaign on Twitter | Social Media Today
Often the biggest results come from the smallest actions. Take Twitter hashtags, for example…The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words …

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