Keyword Optimization… Overlooked Keyword Research and Processes! Keyword optimization, better known as Keyword Research, is the researching, the analyzing, then the choosing of the most suitable keyword phrases for your content. Keyword research and optimization done right will create a funnel of qualified and targeted traffic back to your site from the search engine results pages (SERP’s). Proper keyword optimization is the finding of those targeted and profitable keywords and keyword phrases that your potential visitors will enter into the search engine’s Search box, which will bring up the most relevant sites to a particular subject. This process will play a large role in determining where you will land in the Search Engine Results Pages… it could mean the difference between not being found anywhere on the Web, or being the first site that users click on when performing a search. This keyword optimization procedure is NOT a onetime thing…this is something that needs to be done each and every time you decide you want to bless the World with your brilliance of the written word.