In the Online education marketplace, quality rises to the top.  You want to know how courses with massive enrollments happen? Well, people aren’t fools. Nobody buys lemons anymore. To have thousands of students enrolled in your course, it has to be REALLY good – that means easy to listen to, easy to follow, and easy enough to watch for hours. And how do you do that for technical training? Quality screencasting is the currency of the realm for pretty much every technology training, so you’d better be sure you’re creating the best recordings possible

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Screencasting Checklist: How to Record Like A Pro

Source: Udemy Blog

Are you using the right keywords to optimize your website? In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true. How well does your website show up in Google, Yahoo, Ask, and Bing? You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines.

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TOP SEO Mistakes – Top SEO Website Errors

Source: SiteProNews Recent Articles

One of the wonderful things about the Internet is that you can become a prolific author without ever having to deal with publishers. You can publish eBooks yourself at minimal cost and instantly put them on the ‘bookshelves’ of a bookstore that’s available to the entire world 24 hours a day. I’m talking about building an eBook empire and establishing yourself as an authority in your niche. Simply Amazing Growth Potential – Here are the Facts! You really shouldn’t overlook this opportunity because it’s a massive one.

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How to Build Your eBook Empire

Source: SiteProNews Recent Articles

I get the best questions from readers about doing article submissions, and this is one that I’ve received several times from different people. They want to know how to get a consistently high search engine ranking and PageRank for their articles in Google, because they’ve noticed their articles can start off with a high ranking, but then lose traction over time. I’m glad to answer this question, because it gives me the chance to clear up a common misconception with article marketing – that it’s the articles themselves that you’re trying to get a high ranking for. To clarify, what you’re really shooting for is a high ranking for your own website when people search for keywords associated with your site, rather than the articles themselves. The articles are just a tool – you’re using your free reprint articles to get a higher ranking for your website.

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How Can I Get a Higher Ranking for My Articles in Google?

Source: SiteProNews Recent Articles

If you are a marketing professional, you likely don’t live a day without being bombarded by messages about the importance of including new media, especially social media, in your marketing mix. From workshops by so-called “experts” who have been exploiting social media since before Al invented the Internet; to free webinars that result in a barrage of spam messaging, who has time to sort through the clutter and make sense of it all? Most marketers recognize the opportunities tied to participation in new media, but the question is how to do it effectively and strategically – in a way that makes participation worth the allocation of time and resources. Why is New Media Strategy Important for a Modern Business? The real problem for marketers is that a shift has occurred in how people communicate and where they interact with information and entertainment. Traditional advertising and marketing mediums are nowhere near as effective as they were three years ago.

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The Marketer’s Practical Approach to Social Media

Source: SiteProNews Recent Articles

This week, Lisa Barone asked her Twitter followers if they had any defining moments in their career. She received a ton of responses, many having to do with how people first got into the field. I was pleasantly surprised to see that one person’s defining moment was when she received a free pass to the SES Toronto Conference in 2004, which I had given out via the High Rankings Advisor. She said it was what got her started in SEO. Pretty amazing and very cool that a simple gesture (on my part and that of the SES staff) could have such a profound effect on someone’s career – and, I daresay – life.

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Giving Has Its Own SEO Rewards

Source: SiteProNews Recent Articles

What I’m about to confess is going to sound awfully girly – - But one of my favorite quotes comes from an episode of “Sex and the City.” Specifically, it’s the episode where Carrie has relationship woes with her boyfriend du jour. I know, I know, that happened in every episode! But this episode was unique because Carrie’s computer crashed. Towards the end – once her computer was fixed and her relationship was back on track – she said, “The best we can do is breathe and reboot.” Great double entendre, huh? You never know when you’re going to have to take a deep breath and reboot – whether it’s your computer, your love life, or your business. In fact, if you’ve been in business long enough, there have probably been countless times when you’ve had to breathe and reboot – in the form of a new strategy, a new obstacle, or a new goal. It’s nothing to be ashamed of; rather, it’s a badge of honor.

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Your SEO Content – It’s Never Too Late to Breathe and Reboot — A SPN Exclusive Article

Source: SiteProNews Recent Articles

Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses don’t understand why they should take a strategic approach to online or website copywriting. To most, copywriting is a fairly peripheral thing. At best, it’s seen as part of the online marketing process and will probably take care of itself as part of a website design or search engine optimization (SEO) brief. And yet, with so much resting on the success of a company’s website – through its rankings and sales conversion rates – it’s almost negligent not to take copywriting seriously.

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Strategic Website Copywriting – Feel Your Online Pulse (Part 1) – A SPN Exclusive Article

Source: SiteProNews Recent Articles

David Jackson, a frequent article contributor and one of our most popular authors, passed away suddenly on March 1st. David was just 56 years old. David was a marketing consultant and the owner of Free Marketing Tips Blog. His passion was teaching small business owners how to promote their business. He was also a prolific writer.

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David Jackson – We’ll Miss you

Source: SiteProNews Recent Articles

Marketing your online business can be a very time-consuming and drawn out process. Most of us get so consumed with our online social media sites, article marketing, etc., we forget there is a whole offline world to which we can market our products and services. There are many ways you can effectively market your online business to the offline world. Some strategies will require more aggression and work but will produce results. Making the transition from online to offline marketing can sometimes be difficult and outside our comfort zone, but to succeed with your business you need to expand. Start with one or two of the ideas below and as you make progress start increasing your marketing arsenal. 1

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10 Clever Offline Tactics for Online Traffic

Source: SiteProNews Recent Articles