We’ve seen a large change in the fortunes of Article Directories in the past 12 months or so, leaving many web marketers asking ‘what next.’ In case you’ve been asleep at the wheel, Google rolled out its Panda update in the first quarter of 2011 and sites like EzineArticles.com suffered badly. Now the cynics among us might say things like ‘well they should’ve seen it coming,’ but what many people fail to realize is that websites like EzineArticles were the main watering holes for thousands of web marketers. Not only has EZA suffered, many online marketers and web businesses have suffered too. The strategy of writing articles and submitting them to article directories to gain back-links and direct traffic was the cornerstone of many web marketing businesses, and now the well seems to have run dry; but has it? First, the way in which these article directories have been utilized by marketers over the past few years wasn’t really the way in which they were intended to be utilized in the first place. The concept of an ‘article directory’ was and still is this: to serve as a repository for good quality content, a place where webmasters can find articles for their websites/blogs/ezines in exchange for providing an acknowledgment in the form of a link to the author’s website
Essential Steps for Article Marketing and Syndication — A SPN Exclusive Article
10 Ways to Benefit from Your 404 Error Page
If you have a broken link on your site and a visitor clicks on this link they will be directed to what is called a 404 Error Page. This is a standard page that will let the visitor know that the link they clicked on could not be found. We all know how annoying this page can be. The good news is that there are ways to make this error page work for us. Although these pages can drive traffic away, we can design them to actually become productive sales tools. Customizing your 404 error page should be a fairly simple process. Check with your host or the program you are using for your site to see how it can be done
How to Use Facebook to Promote Your Website
Are you using Facebook to promote your business; if you’re not you’re missing out on a potential gold mine? As of 2012 Facebook has grown to 845 million monthly active users making 100 billion connections on the web; that’s a lot of potential customers. Facebook users upload 250 million photos daily to their pages and Like 2.7 billion times each day. There are 37 million pages with 10 Likes or more with an average time per visit of 20 minutes per page. How can you get some of those users to your website? There is a two-step approach to using Facebook to promote your website.
15 Steps to a Dynamite LinkedIn Profile
LinkedIn is kind of a funny social media platform – don’t you think? It’s a little awkward to use, and much, much harder to build relationships on than, say Facebook. It does have lots of great features, but it’s not as intuitive or as easy to integrate as some of the other social networks. However, LinkedIn holds a high place of honor, and if that’s where your target market is, you’d better be there, too. To make it worth your while, you need to make sure you have an engaging, informative, effective LinkedIn profile. Here are steps to make that happen: 1. Before you even look at your profile, take time to properly clarify WHO you’re writing to, and decide specifically WHAT you want people to take from it.
Website Copywriting, Keyword Shuffling and the Visible Video Future – A SEO-News Exclusive Article
Not that long ago clients would say they wanted a ‘keyword density’ of three, four or five percent in their website copywriting. That gradually changed into a preference for ‘making the copy flow” and don’t worry about the keywords.’ That has changed yet again to placing the emphasis on ‘quality content’, and the improved link building that results from it. Keywords are still important – even if not at densities of five percent! Attractive, flowing copy will always be important to the user experience, irrespective of keywords. Similarly, making sure that the user experience is maximized by providing quality content is nothing new – and link building itself has always been a pillar which supported SEO efforts. What HAS changed is the emphasis on certain aspects of website copywriting. Look a little deeper and you will notice that Google’s preference for ‘quality content’ has extended to the more visual aspects of the web such as videos, charts and so on
Is There a Decline In Email Marketing? – A SPN Exclusive Article
Whenever new technology is introduced, commentators and so-called “experts” begin predicting the death of old technology. They did it with radio when live television broadcasting was introduced, and now it’s being done with email. With the rise of social networks and alternative marketing avenues–like Facebook, Twitter, SMS and Pay-Per-Click marketing–there’s an assumption that email’s value is rapidly declining. To take it one step further, many analysts are already writing email’s obituary long before its death. Why Email Marketing is Alive and Well There are plenty of problems with this assumption. For starters, the email marketing industry is more vibrant than ever. In fact, there are several companies that specialize in email marketing
Strategic Website Copywriting – Feel Your Online Pulse (Part 2) – A SPN Exclusive Article
When it comes to all the issues surrounding website copywriting – such as search engine optimization (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point: for a website to see higher search engine rankings; generate respectable levels of visitor traffic; and benefit from effective landing pages that deliver high rates of sales conversions – a new strategic approach to online copywriting is called for. Website copywriting is a broad term encompassing the content of a website page and the meta tags hidden in the HTML coding which are not visible to website visitors. It also includes those elements which generate inbound links back to the site and therefore improve the rankings of the various pages on a website. We’re talking here about things like articles, news releases, blog posts and so on, all of which link back directly to a specific website which could also be described as an ‘online hub’ for a particular company or organization. To maximize the number of links going back to the central website (or hub), it’s important that the various ‘off -page’ copywriting activities are optimized with the necessary keywords to generate relevant links. The better the quality of the article, news release and so on – and the better they are promoted – the more links will be generated
What You Should Strategically Do About Google+
Even with the Wall Street Journal and other news services stating that Google+ is a ghost town and that users typically spend less than two minutes on the platform a month, I consider positioning yourself on Google+ a top priority. In fact so much so, that I wanted to make sure that all of our readers and clients knew my feelings about how to use Google+ and its importance for organic placement for the future. First, let’s talk about the actions you should take immediately. – Tie your preferred Google account with Google+. – Lock down your business name as a Google+ Business page. – Lock down a business page with your most important short keyword phrase.
How Can I Get a Higher Ranking for My Articles in Google?
I get the best questions from readers about doing article submissions, and this is one that I’ve received several times from different people. They want to know how to get a consistently high search engine ranking and PageRank for their articles in Google, because they’ve noticed their articles can start off with a high ranking, but then lose traction over time. I’m glad to answer this question, because it gives me the chance to clear up a common misconception with article marketing – that it’s the articles themselves that you’re trying to get a high ranking for. To clarify, what you’re really shooting for is a high ranking for your own website when people search for keywords associated with your site, rather than the articles themselves. The articles are just a tool – you’re using your free reprint articles to get a higher ranking for your website.
Use Social Media Marketing To Grow Your Business
Social media marketing can provide the boost your business needs to bring you the success that you want. There are many benefits to leveraging social media marketing strategies. They allow you to develop more meaningful relationships with customers, communicate with a broad audience quickly, and increase interest in your business through interaction. Follow the advice in this article to make social media marketing work for you. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service?
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 6
- Next Page »
