Whether you use social tracking software or the free tools that are available on the Internet, it is imperative you find the social media monitoring tools that are the right ones for your business. Social media analytics help with marketing and branding and can also help identify customer care problems or issues related to quality control that might have been overlooked. The tools listed below are used to determine the effect of your social media and marketing efforts. Seven Free Monitoring Social Media Tools Available to Businesses 1. Twitter Advanced Search Perform powerful searches with the advanced features the search tool on Twitter provides. Once you establish your search, you can keep the inquiry as an RSS feed. Doing so will help you stay current with the latest information

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Engage Your Audience With 7 Free Social Media Monitoring Tools

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LinkedIn is a rapidly expanding social media platform that appeals more exclusively to business individuals than Facebook and Twitter; especially to those interested in business-to-business (B2B) possibilities. You undoubtedly know that already. Most of those people are looking to prosper with LinkedIn marketing and create new leads, business, or career options. What you may not know is how easy it is to fail on LinkedIn as a busy entrepreneur or small business owner. It’s easy! Just follow these 10 easy steps. 1

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How to Achieve LinkedIn Failure – A SPN Exclusive Article

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I know not everyone is a fan of infographics, but I love them. Sure, they’ve been done to death at conferences and meetings, but nothing beats an eye-catching graphic to quickly highlight important data within complex statistics. Today I was searching online for the latest social media usage statistics to incorporate into a presentation I am giving and I stumbled upon this brilliant infographic put together by OnlineMBA.com. Click on image for a larger view: Here are the highlights: Social Media Usage:         More than 66%of adults online in America are connected to one or more social media platforms.         67% of Americans use social media to stay in touch with their friends.         64% of Americans use social media to stay in touch with family.

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2012 Social Media Demographics: An Infographic

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Hi Kalena I’m really enjoying using Google+ and I hope they don’t retire it like Buzz. I’ve started to cross post between my Google+, Facebook and Pinterest accounts and I’m finally getting some shares and links back to my hobby site as a result. I’ve noticed that some people use vanity URLs for their Google+ and Facebook accounts. I finally figured out how to register a vanity URL for my Facebook page, but I can’t see the option in Google+ to create a vanity URL. Can you point me in the right direction please?

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Reader Rescue : How Do I Get a Google+ Vanity URL?

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Are you using the right keywords to optimize your website? In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true. How well does your website show up in Google, Yahoo, Ask, and Bing? You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines.

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TOP SEO Mistakes – Top SEO Website Errors

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I’d only been acquainted with Yahoo! Site Explorer (YSE) for barely a week when I heard the news that it had been shut down. YSE was a free tool that internet marketers used to get backlink statistics and a wealth of other information collected by Yahoo! on a particular website. It was a very useful tool for analyzing websites – yours, or your competition’s. Decisions concerning your own SEO efforts could also be influenced by the results churned out by YSE.

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Yahoo Site Explorer Replacement Options

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At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach. So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work. Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year! 1

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12 Best Online Marketing Strategies for 2012

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Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly next to your company offices. Better change that ‘yellow man’ to ‘solid gold man’ – 24-carat success that’s heading down your street sometime soon.

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SEO and the Fool’s Gold Fantasy — A SPN Exclusive Article

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Like it or not, Timeline on Facebook is rolling out to businesses at the end of March. Soon, we will have forgotten all about this shift, but for now, there are some things that you must know! 1. “Likes” don’t matter anymore, if they ever did. The call to action to “Like” your page is gone.

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10 Critical Things to Know About Facebook’s Timeline for Business

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One of the wonderful things about the Internet is that you can become a prolific author without ever having to deal with publishers. You can publish eBooks yourself at minimal cost and instantly put them on the ‘bookshelves’ of a bookstore that’s available to the entire world 24 hours a day. I’m talking about building an eBook empire and establishing yourself as an authority in your niche. Simply Amazing Growth Potential – Here are the Facts! You really shouldn’t overlook this opportunity because it’s a massive one.

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How to Build Your eBook Empire

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