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Yahoo Site Explorer Replacement Options

March 21, 2012 By admin Leave a Comment

I’d only been acquainted with Yahoo! Site Explorer (YSE) for barely a week when I heard the news that it had been shut down. YSE was a free tool that internet marketers used to get backlink statistics and a wealth of other information collected by Yahoo! on a particular website. It was a very useful tool for analyzing websites – yours, or your competition’s. Decisions concerning your own SEO efforts could also be influenced by the results churned out by YSE.

Filed Under: Advertising, Blog, Books, Business, Facebook, Marketing, People, Search, SEO, Services, Small business, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: books, Business, Facebook, king, Search, SEO, Social Media, social networking, tool, Twitter

12 Best Online Marketing Strategies for 2012

March 21, 2012 By admin Leave a Comment

At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach. So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work. Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year! 1

Filed Under: Advertising, Affiliate programs, Blog, Books, Business, Facebook, Marketing, People, Ranking, Search, SEO, Services, Shopping, Small business, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: continuing education, list, services, Small business, Social Media, social networking, traffic, Web Design

SEO and the Fool’s Gold Fantasy — A SPN Exclusive Article

March 21, 2012 By admin Leave a Comment

Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly next to your company offices. Better change that ‘yellow man’ to ‘solid gold man’ – 24-carat success that’s heading down your street sometime soon.

Filed Under: Advertising, Blog, Books, Business, Facebook, Marketing, People, Ranking, Search, SEO, Services, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: advertising, Facebook, king, manchester, online, Search, SEO, services

Why Every Startup Marketer Needs to Learn SQL

March 20, 2012 By admin Leave a Comment

About 4 weeks back I learned SQL and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL, our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads. Determined the courses which are most highly correlated with those target groups (so that we know which courses to advertise). Compiled a set of rockstar vanity metrics that showcase the size and awesomeness of Udemy –> Did you know that students have enrolled in more than 143,907 courses on Udemy? Determined the demographic differences between our Facebook & Adwords ad signups (to better explain why our Facebook ad signups have an LTV that’s 4-5x those of our Adwords signups). Analyzed the future enrollment rates of our users based on which course they enrolled in first –> confirming our hypothesis that users who enrolled in a crappy 1st course were far less likely (about 70% less) to go on to enroll in another course on Udemy (ever!). This drove us to create much stronger quality controls on Udemy.

Filed Under: Blog, Business, Facebook, Marketing, People, Search, SEO, Social Media, Twitter, Video, Web Design Tagged With: data, determined, Facebook, learning, park, SEO, team, Twitter

10 Critical Things to Know About Facebook’s Timeline for Business

March 19, 2012 By admin Leave a Comment

Like it or not, Timeline on Facebook is rolling out to businesses at the end of March. Soon, we will have forgotten all about this shift, but for now, there are some things that you must know! 1. “Likes” don’t matter anymore, if they ever did. The call to action to “Like” your page is gone.

Filed Under: Advertising, Blog, Books, Business, Christian, Facebook, Marketing, People, Search, SEO, Services, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: books, Business, church, Facebook, likes, Marketing, People, research, SEO, Social Media, social networking, timeline

How to Build Your eBook Empire

March 19, 2012 By admin Leave a Comment

One of the wonderful things about the Internet is that you can become a prolific author without ever having to deal with publishers. You can publish eBooks yourself at minimal cost and instantly put them on the ‘bookshelves’ of a bookstore that’s available to the entire world 24 hours a day. I’m talking about building an eBook empire and establishing yourself as an authority in your niche. Simply Amazing Growth Potential – Here are the Facts! You really shouldn’t overlook this opportunity because it’s a massive one.

Filed Under: Advertising, Blog, Books, Business, ClickBank, Facebook, Marketing, People, Search, Selling, SEO, Services, Social Media, Social Networking, Training, Twitter, Video, Web Design, Webmaster Tools Tagged With: amazon, Business, Facebook, Marketing, property, Search, SEO, services, special, training, Web Design, webmaster tools

Essential Steps for Article Marketing and Syndication — A SPN Exclusive Article

March 18, 2012 By admin Leave a Comment

We’ve seen a large change in the fortunes of Article Directories in the past 12 months or so, leaving many web marketers asking ‘what next.’ In case you’ve been asleep at the wheel, Google rolled out its Panda update in the first quarter of 2011 and sites like EzineArticles.com suffered badly. Now the cynics among us might say things like ‘well they should’ve seen it coming,’ but what many people fail to realize is that websites like EzineArticles were the main watering holes for thousands of web marketers. Not only has EZA suffered, many online marketers and web businesses have suffered too. The strategy of writing articles and submitting them to article directories to gain back-links and direct traffic was the cornerstone of many web marketing businesses, and now the well seems to have run dry; but has it? First, the way in which these article directories have been utilized by marketers over the past few years wasn’t really the way in which they were intended to be utilized in the first place. The concept of an ‘article directory’ was and still is this: to serve as a repository for good quality content, a place where webmasters can find articles for their websites/blogs/ezines in exchange for providing an acknowledgment in the form of a link to the author’s website

Filed Under: Advertising, Blog, Business, Facebook, Marketing, People, Search, SEO, Services, Small business, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: author, Business, design, directories, Facebook, People, services, Social Media, traffic, work

10 Ways to Benefit from Your 404 Error Page

March 16, 2012 By admin Leave a Comment

If you have a broken link on your site and a visitor clicks on this link they will be directed to what is called a 404 Error Page. This is a standard page that will let the visitor know that the link they clicked on could not be found. We all know how annoying this page can be. The good news is that there are ways to make this error page work for us. Although these pages can drive traffic away, we can design them to actually become productive sales tools. Customizing your 404 error page should be a fairly simple process. Check with your host or the program you are using for your site to see how it can be done

Filed Under: Advertising, Blog, Business, Facebook, Marketing, People, Search, SEO, Services, Small business, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: action, Business, continuing education, customizing, offer, People, SEO, Small business, subscription, traffic

How to Use Facebook to Promote Your Website

March 16, 2012 By admin Leave a Comment

Are you using Facebook to promote your business; if you’re not you’re missing out on a potential gold mine? As of 2012 Facebook has grown to 845 million monthly active users making 100 billion connections on the web; that’s a lot of potential customers. Facebook users upload 250 million photos daily to their pages and Like 2.7 billion times each day. There are 37 million pages with 10 Likes or more with an average time per visit of 20 minutes per page. How can you get some of those users to your website? There is a two-step approach to using Facebook to promote your website.

Filed Under: Advertising, Blog, Business, Facebook, Marketing, People, Search, Selling, SEO, Services, Small business, Social Media, Social Networking, Twitter, Video, Web Design, Webmaster Tools Tagged With: advertising, Business, method, People, Social Media, social networking, Twitter

15 Steps to a Dynamite LinkedIn Profile

March 15, 2012 By admin Leave a Comment

LinkedIn is kind of a funny social media platform – don’t you think? It’s a little awkward to use, and much, much harder to build relationships on than, say Facebook. It does have lots of great features, but it’s not as intuitive or as easy to integrate as some of the other social networks. However, LinkedIn holds a high place of honor, and if that’s where your target market is, you’d better be there, too. To make it worth your while, you need to make sure you have an engaging, informative, effective LinkedIn profile. Here are steps to make that happen: 1. Before you even look at your profile, take time to properly clarify WHO you’re writing to, and decide specifically WHAT you want people to take from it.