At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach. So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work. Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year! 1
Conquering Internet Marketing – A SPN Exclusive Article
Advertising a small business online is the Wild, Wild West. Too many choices, not enough time, and it all sounds like it will work, right? Here’s a way to wade through the nonsense and preserve your peace of mind while finding payoffs in internet advertising strategy. Survey Results Approximately a month back I posted this poll on how small business owners are using internet marketing to drive their company. The conclusions are far from scientific but tell us something. 44% of contributors, with a pretty stable mix of men and women and almost all over the age of thirty, not business novices, either don’t know, don’t use any or see mixed success. Blogging and creating good subject matter seems to have advanced the needle in second
Expand Your Marketing Reach with the Google Display Network
Image from Roy Morejon Google’s display network is vastly larger than search. Search inherently works, and it’s the place every new advertiser should start. However, after a while you might not be able to expand how much traffic you receive from search. When this happens, it’s time to turn to the Google Display Network. The display network works much differently than search. With search, someone has to type in a search query in order to see results. With display advertising, there is no search involved
8 Reasons to start an online business in 2009
The economy is down, we’re in probably the worst financial crisis since the great depression, and unemployment is shooting through the roof. Sounds like the worst time to start an online business right? Wrong! 2009 could be the perfect time to start a business if you are smart about it. Here’s the reasons why: It’s [...]
