Don’t Follow the Crowd – Break Out of the Box

When it comes to breaking out of the box, it’s easy to talk the talk. But when it comes to performing the deed, few businesses are willing to walk the walk. The Internet is a prime example of this phenomenon. Chock full of cost effective technologies that can take a business to a whole new level of interactive marketing, for the most part there are few companies who truly grasp, let alone embrace, what the web has to offer. How has SEO Changed Over the Past Few Years? In past blogs we have talked about how SEO has changed from an injection to a process that factors in everything from your website, to such things as blogging, social networking and even YouTube. In reality, there more than 30 points of relevance that the spiders look for when searching and sorting out the most relevant sites.

Search Engine Spider Check Your Website for Top Rankings

If you want a website that works for both people and search engine spiders like GoogleBot, you have to spider check your work. It sounds obvious and simple, but if you don’t spider check your work – how do you know it works? Search engine optimization or SEO is an environment where humans have limited visibility. There is definitely a limit on how much human eyeballs alone can see in terms of how the GoogleBot sees your website without actually spider checking your work on Google. Search engine spiders like GoogleBot are robot software that crawl your website for ranking.

Is Your SEO Content Strategy Costing You Too Much? — A SPN Exclusive Article

If you want to be successful out on the world wide web, you need great SEO content. After all, it’s not like you get to have a conversation with your customers like you do in a brick and mortar store. On the web, your content is the only chance you have to show that you’re an expert, convince people that you’re trustworthy, and explain the features and benefits of your product to your target audience. If you’re a smart online entrepreneur, you have an SEO content strategy. After all, one decent article or witty blog post isn’t going to cut it.

Calling All Instructors: We’re Seeking Courses

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Udemy is up to no good, once again. And by “no good,” I mean tons of good. We’re looking for a few good instructors to help us out, too. We really hope this doesn't offend anyone. But we mentioned “pot of gold,” and couldn't resist. (photo credit: Ignacio Leonardi) As you know, we have users interested in anything and everything (yoga to programming to wine tasting and more). That said, we wanted to look specifically at users who were interested in business and tech content and see what else they’d be into

Use WordPress for Super SEO – No Technical Skills Needed

Did you know, if you don’t use WordPress, your competition may have a tremendous advantage over you to attract your ideal customers and clients to them? I know, right! The good news is that if you use WordPress, the tables could be turned in your favor and their clients could be finding you. You’re probably thinking “How the heck does that work? How much difference could a blogging platform make?” Well, a lot actually. WordPress was designed to be a search engine magnet.

The SEO Road Map to Success (Part 1) — A SPN Exclusive Article

You may know the basic information needed to search engine optimize your website, but it’s easy to get sidetracked by the latest SEO trend and a short while later begin to feel overwhelmed by information overload. What I want to do for you right now is simplify SEO and put you back onto the path of tried, true, and ethical search engine optimization practices that will help you to focus on what works and what will stand the test of time. What I’m about to lay out for you are best practices. Forget everything else for the moment. Grab a cup of coffee and read on for a road map to SEO success. Focus on your visitors

Overdoing Your SEO? You Might Want to Rethink That

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Head of Google’s Web Spam Team, Matt Cutts, has set SEO tongues wagging this month with comments he made at a SXSW Conference session. In the panel session called Dear Google & Bing, Help Me Rank Better!, Matt inferred that Google is working on a new algorithm filter that penalizes sites that appear to be over-optimized. According to Barry Schwartz of Search Engine Land, here’s exactly what Matt said: ———————————————————————————————————————— “Now, what’s interesting about your question is you went a little bit deeper and you said, “Well, what about all the people who are sort of optimizing really hard and doing a lot of SEO?” And, uh, normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. And hopefully, in the next couple months or so, in the coming weeks, we hope to release it. And the idea is basically to try and level the playing ground a little bit.

Top 5 Places to Get Social Traffic

After search engine traffic, Web 2.0 is the next best place to receive traffic. Web 2.0 is comprised of websites that allow its visitors to do more things than just read a page from top to bottom. These emerging websites let users manage content by creating, sharing and interacting with other users. Otherwise known as the social web, visitors coming from these avenues are referred to as social traffic. Social traffic is important for SEO because it brings targeted users. Links are passed on through cyber word-of-mouth. The backlinks formed through these media are accessed by users having related interests – which make them good quality backlinks.

The Death of Paid Link Networks – A SPN Exclusive Article

Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days researching and developing high quality, share worthy content… Those were the days my friend. And no, I’m not talking about pre-2008, or even 2011, I’m talking about 2012. Working in the casino SEO industry, it was quite common for me to see the top 20 competitors for any given keyword heavily loaded with blatantly obvious paid links in their backlink profile. And when I say “blatantly obvious,” I really mean it.

SEO Slaves with Stepping Stone Status — A SEO-News Exclusive Article

It’s important that webmasters and business owners realize that SEO is only part of their strategy for dealing with the bigger marketing picture. No-one would deny the importance of SEO in today’s online marketing world. What we should all bear in mind, however, is that SEO is only a stepping stone in the ultimate quest for business profitability. For many companies which invest huge amounts of time and money in SEO, the returns must surely be questionable. Unless they feature at the top end of results on Page One of Google, the clicks received are too few to translate into what adds up to a respectable return on investment.