It has been another turbulent month for website owners, particularly those involved in the realm of Internet Marketing. March has brought the effective closure of ‘Build My Rank’ (BMR), along with the ‘laying off’ of thousands of people who relied heavily on the service they once to provided. The announcement made on their website basically acknowledged that the vast majority of their network had been de-indexed by Google. For those who don’t know, BMR provided a ‘private network’ of blog/article websites which were utilized commercially by people looking to develop back-link juice for their own website(s). It was also interesting to see Google anti-spam spokesperson Matt Cutts acknowledge the latest victory and announce to the rest of the Internet black-hat world that they are firmly on the Google radar screen. “Good to see at that it’s on peoples’ radar that they’re on our radar.
The Importance of Having Diverse Traffic Strategies — A SPN Exclusive Article
TOP SEO Mistakes – Top SEO Website Errors
Are you using the right keywords to optimize your website? In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true. How well does your website show up in Google, Yahoo, Ask, and Bing? You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines.
12 Best Online Marketing Strategies for 2012
At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach. So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work. Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year! 1
SEO and the Fool’s Gold Fantasy — A SPN Exclusive Article
Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly next to your company offices. Better change that ‘yellow man’ to ‘solid gold man’ – 24-carat success that’s heading down your street sometime soon.
Website Copywriting, Keyword Shuffling and the Visible Video Future – A SEO-News Exclusive Article
Not that long ago clients would say they wanted a ‘keyword density’ of three, four or five percent in their website copywriting. That gradually changed into a preference for ‘making the copy flow” and don’t worry about the keywords.’ That has changed yet again to placing the emphasis on ‘quality content’, and the improved link building that results from it. Keywords are still important – even if not at densities of five percent! Attractive, flowing copy will always be important to the user experience, irrespective of keywords. Similarly, making sure that the user experience is maximized by providing quality content is nothing new – and link building itself has always been a pillar which supported SEO efforts. What HAS changed is the emphasis on certain aspects of website copywriting. Look a little deeper and you will notice that Google’s preference for ‘quality content’ has extended to the more visual aspects of the web such as videos, charts and so on
Is There a Decline In Email Marketing? – A SPN Exclusive Article
Whenever new technology is introduced, commentators and so-called “experts” begin predicting the death of old technology. They did it with radio when live television broadcasting was introduced, and now it’s being done with email. With the rise of social networks and alternative marketing avenues–like Facebook, Twitter, SMS and Pay-Per-Click marketing–there’s an assumption that email’s value is rapidly declining. To take it one step further, many analysts are already writing email’s obituary long before its death. Why Email Marketing is Alive and Well There are plenty of problems with this assumption. For starters, the email marketing industry is more vibrant than ever. In fact, there are several companies that specialize in email marketing
Strategic Website Copywriting – Feel Your Online Pulse (Part 2) – A SPN Exclusive Article
When it comes to all the issues surrounding website copywriting – such as search engine optimization (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point: for a website to see higher search engine rankings; generate respectable levels of visitor traffic; and benefit from effective landing pages that deliver high rates of sales conversions – a new strategic approach to online copywriting is called for. Website copywriting is a broad term encompassing the content of a website page and the meta tags hidden in the HTML coding which are not visible to website visitors. It also includes those elements which generate inbound links back to the site and therefore improve the rankings of the various pages on a website. We’re talking here about things like articles, news releases, blog posts and so on, all of which link back directly to a specific website which could also be described as an ‘online hub’ for a particular company or organization. To maximize the number of links going back to the central website (or hub), it’s important that the various ‘off -page’ copywriting activities are optimized with the necessary keywords to generate relevant links. The better the quality of the article, news release and so on – and the better they are promoted – the more links will be generated
What You Should Strategically Do About Google+
Even with the Wall Street Journal and other news services stating that Google+ is a ghost town and that users typically spend less than two minutes on the platform a month, I consider positioning yourself on Google+ a top priority. In fact so much so, that I wanted to make sure that all of our readers and clients knew my feelings about how to use Google+ and its importance for organic placement for the future. First, let’s talk about the actions you should take immediately. – Tie your preferred Google account with Google+. – Lock down your business name as a Google+ Business page. – Lock down a business page with your most important short keyword phrase.
How Can I Get a Higher Ranking for My Articles in Google?
I get the best questions from readers about doing article submissions, and this is one that I’ve received several times from different people. They want to know how to get a consistently high search engine ranking and PageRank for their articles in Google, because they’ve noticed their articles can start off with a high ranking, but then lose traction over time. I’m glad to answer this question, because it gives me the chance to clear up a common misconception with article marketing – that it’s the articles themselves that you’re trying to get a high ranking for. To clarify, what you’re really shooting for is a high ranking for your own website when people search for keywords associated with your site, rather than the articles themselves. The articles are just a tool – you’re using your free reprint articles to get a higher ranking for your website.
Use Social Media Marketing To Grow Your Business
Social media marketing can provide the boost your business needs to bring you the success that you want. There are many benefits to leveraging social media marketing strategies. They allow you to develop more meaningful relationships with customers, communicate with a broad audience quickly, and increase interest in your business through interaction. Follow the advice in this article to make social media marketing work for you. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service?
