Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly next to your company offices. Better change that ‘yellow man’ to ‘solid gold man’ – 24-carat success that’s heading down your street sometime soon.
Why Every Startup Marketer Needs to Learn SQL
March 20, 2012 By Leave a Comment
About 4 weeks back I learned SQL and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL, our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads. Determined the courses which are most highly correlated with those target groups (so that we know which courses to advertise). Compiled a set of rockstar vanity metrics that showcase the size and awesomeness of Udemy –> Did you know that students have enrolled in more than 143,907 courses on Udemy? Determined the demographic differences between our Facebook & Adwords ad signups (to better explain why our Facebook ad signups have an LTV that’s 4-5x those of our Adwords signups). Analyzed the future enrollment rates of our users based on which course they enrolled in first –> confirming our hypothesis that users who enrolled in a crappy 1st course were far less likely (about 70% less) to go on to enroll in another course on Udemy (ever!). This drove us to create much stronger quality controls on Udemy.
How to Build Your eBook Empire
March 19, 2012 By Leave a Comment
One of the wonderful things about the Internet is that you can become a prolific author without ever having to deal with publishers. You can publish eBooks yourself at minimal cost and instantly put them on the ‘bookshelves’ of a bookstore that’s available to the entire world 24 hours a day. I’m talking about building an eBook empire and establishing yourself as an authority in your niche. Simply Amazing Growth Potential – Here are the Facts! You really shouldn’t overlook this opportunity because it’s a massive one.
