Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses don’t understand why they should take a strategic approach to online or website copywriting. To most, copywriting is a fairly peripheral thing. At best, it’s seen as part of the online marketing process and will probably take care of itself as part of a website design or search engine optimization (SEO) brief. And yet, with so much resting on the success of a company’s website – through its rankings and sales conversion rates – it’s almost negligent not to take copywriting seriously.