Miguel Hernandez, Udemy instructor and CEO of Grumo Media, had 100 subscribers to his new course, How to Make Money Online Teaching What you Love, within 48 hours! Here’s how he did it:  “As soon as I finished my course, How to Make Money Online Teaching What you Love, I decided to test the theory of providing incentives to users and creating a sense urgency.  This is the first time I’ve used this approach, and my experience has validated that it works. Basically, I used the same techniques that Groupon uses.  Through my classes and business contacts I collected student e-mails, facebook, twitter etc.  But the FIRST people I reached out to were the students enrolled in my other courses.  As soon as I finished the course: I made a course announcement to all the people taking my demo video course and sent an email to 500 people on my email list. I told them “Because you’re an existing student I’ll give you a really juicy discount of 75% off,AND it’s a limited time offer AND there’s only 100 left.” That really enticed people to go out and get the course.

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Buzz Master: Miguel Hernandez hits 100 users in 48 hrs with new course. Learn how he did it.

Source: Udemy Blog

Cloud computing has quickly become a hot topic among business owners and IT professionals. According to a study conducted by IBM, the number of enterprises that utilize cloud computing will more than double by the year 2015. As more enterprise companies move into the cloud, smaller businesses can observe their actions in order to determine the most effective ways to use the cloud in their own organizations. Benefits of Learning from Enterprises While enterprise companies have a seemingly endless supply of money for trial and error operations, smaller businesses typically operate on limited funds. They don’t have the necessary resources to jump into the cloud with both feet and see where they land. By observing the results of larger corporations’ efforts, small businesses can engage in trial and error analysis without putting out any of their own money. This allows a small business to compare the results of different enterprises’ cloud computing strategies, determine which is most effective, and focus its efforts and resources on duplicating that strategy

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Learning from the Enterprise

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Years ago, a marketing professor once said to his students that the “most important task all marketers must do is to constantly delight and satisfy their customers.” It may be a tall order for those youngsters at that time, but this principle rings true even up to this day. By delighting your customers, by putting the “wow” factor to their everyday life and business experience, you can establish better rapport as well as loyalty. It can also be a powerful advertising tool to further your telemarketing firms’ market base. For entrepreneurs in Australia, this is a very good investment. Sadly, that is one principle that is so overwhelmingly underutilized that some entrepreneurs wonder if this is worth the effort or not. Yes, it is worth it and everyone should be using it. The problem here is how to implement it.

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Giving Your Customers the Wow Factor

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Having worked the web professionally since 1995, I can remember a time when we weren’t so hardwired to technology. Sure a lot of the elements of online life that we take for granted today were already in vogue back then, like Apple vs PC, inkjet printers, zines (the forerunner of blogs), and even cellphones had already made the scene. The chief difference between then and now was the way in which the public viewed the wired world. Back then going online was more of a convenience than a way of life. While some people (particularly the young) were addicted to certain aspects of technology, more teenagers were hooked on video games than the Internet in 95. That was Then and This is Now Flash forward 16 years and the Internet and the cellphone have sunk their technological hooks into every aspect of modern life

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Is Too Much Technology Bad for Business?

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Udemy is up to no good, once again. And by “no good,” I mean tons of good. We’re looking for a few good instructors to help us out, too. We really hope this doesn't offend anyone. But we mentioned “pot of gold,” and couldn't resist. (photo credit: Ignacio Leonardi) As you know, we have users interested in anything and everything (yoga to programming to wine tasting and more). That said, we wanted to look specifically at users who were interested in business and tech content and see what else they’d be into

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Calling All Instructors: We’re Seeking Courses

Source: Udemy Blog

As we all know, customers can and will make or break a business. Building a productive customer base is no easy task these days. And since selling to an already established customer is easier and more cost effective then trying to bring in a new customer. You need to know what you can do to keep your customers coming back. Below are ten strategies for keeping your existing customers and getting more sales. Although some of these tips might seem obvious, they are not always practiced.

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10 Tips for More Repeat Customers

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Are you using the right keywords to optimize your website? In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true. How well does your website show up in Google, Yahoo, Ask, and Bing? You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines.

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TOP SEO Mistakes – Top SEO Website Errors

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I’d only been acquainted with Yahoo! Site Explorer (YSE) for barely a week when I heard the news that it had been shut down. YSE was a free tool that internet marketers used to get backlink statistics and a wealth of other information collected by Yahoo! on a particular website. It was a very useful tool for analyzing websites – yours, or your competition’s. Decisions concerning your own SEO efforts could also be influenced by the results churned out by YSE.

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Yahoo Site Explorer Replacement Options

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At this time each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all the new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach. So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quickly to your business goals using online marketing strategies that work. Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year! 1

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12 Best Online Marketing Strategies for 2012

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Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly next to your company offices. Better change that ‘yellow man’ to ‘solid gold man’ – 24-carat success that’s heading down your street sometime soon.

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SEO and the Fool’s Gold Fantasy — A SPN Exclusive Article

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