Designing Web Sites For Search Visibility

Designing enterprise Web sites for search engine visibility has been a major thread of this column since I started writing for MediaPost several years ago (side note: I will hit my 100th column in a few months).  URL structures, redirection plans, dealing with process obstacles, and putting research up front have all been topics I’ve [...]


How to Use Twitter for Business Marketing

If you are active on Twitter and want to promote your business, it’s important to know how to use Twitter for business marketing to consumers. Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers. Your Twitter profile needs to be human It’s no good [...]


How To Get A Top Google Ranking

When you are optimizing your website to get a top Google ranking, you have to be patient. Most webmasters are very eager when it comes to optimizing their website for a top Google rank and they go overboard with the use of keywords. If you do this wrongly, not only will you not rank highly [...]