As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by category, like “auto body shops” in [...]
12 Strategies for Effective Email Marketing Campaigns
June 21, 2009 By Leave a Comment
Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to communicate with friends, colleagues and customers, following these twelve strategies will make your email more effective. [...]
Free and Easy Link Building Tips
June 19, 2009 By 1 Comment
Okay, you’re the proud mama or papa to your brand new website. Now what? This isn’t like the movies – just because you built it doesn’t mean they’ll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? [...]
How To Find The Right Keywords To Optimize Search Engine Results
June 15, 2009 By Leave a Comment
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination—your website—you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords. Think of the right keywords as the “Open Sesame!” of the Internet. Find the [...]
